The Software Essentials

There is the most beautiful software that exists to make running your online digital course business so much easier! Use software to make your love easier and to systemise and automate as many functions as you can in your business so that you can get on with serving people. 

Please note, some of these links are our affiliate links, all of the links are for products we use and love. 

Kajabi

Kajabi is the platform we host our website on, and is extremely user friendly. Kajabi is an all-in-one business platform that makes it easy to create, sell and scale your online business with online courses, membership sites and coaching.

I'm what they call a Kajabi Purist and use Kajabi for most of my business functions. I LOVE IT! 

Canva

Canva is the tool we use to create all of our graphic designs. We use it to create all of our social media posts, our membership workbooks, our webinar slides - the list goes on. You can have your team in one account to work collaboratively on projects. It's basically the best program ever invented. It saves as a bucket load of cash and time each and every day. 

Monday.com

Monday.com is the project management software we use to keep all of our tasks, and team projects in the one spot. It is an incredibly collaborative program and has a lot of programs that can be integrated with it so that everything talks to each other. And, you mark a task as "done" and confetti bursts! I mean, genius. 

Streamyard

Streamyard is the broadcasting program we use to schedule our live broadcasts within our members facebook groups. It notifies our members when we will be going live, so that they can add it to their calendars in advance. 

I also use it to go live in multiple public places at once when I'm launching. 

Calendly

Calendly is the scheduling tool we use to create appointments in our calendar. You can customise the types of appointments you prefer (I.e. duration) as well as schedule in when you are available or unavailable. It has automated reminders, timezone detection and syncs with most calendars. It is a brilliant tool that eliminates the back and forth emailing when scheduling appointments. 

Adobe Creative Suite

Adobe creative suite has a number of programs within it, however, the main one that we use is Adobe Audition to edit our podcasts. Adobe has fallen a lot in what I use it for now that Canva is so fabulous, but occasionally we'll still need the design programs. 

Libsyn

Libsyn is the program we use to host Her Empire Builder Podcast. 

It then pushes out to all of the other destinations. 

Otter.ai

Otter is the speech to text transcription program we use. It is brilliant for me to record emails for my assistant to respond to, and also to transcribe podcast episodes, newsletters or anything that you'd rather speak than write!

Later

Later is the social media scheduling we use to plan out our social media for the future months. It pushes across to instagram, instagram stories, facebook and twitter and takes the "thinking" out of social media. I'm a massive fan of batching so Later is heaven as an enabler. 

Stripe

Stripe is the online payment processing program we use for our products & services. It is integrated with Kajabi and has pretty good reporting. 

Dropbox

Dropbox is the file management system we use. It is a modern workspace designed to reduce extra work you can focus on the things that matter. It stores all files securely in the cloud, which can be accessed from anywhere in the world. 

Xero

Xero is the accounting software we use for bills, invoices, payroll etc. It is cloud based and extremely easy to use. 

Quaderno

Quaderno is an integrated program we use with Kajabi, which automatically calculates the right VAT/sales tax rates and creates return-ready reports for Xero.

Google Workspace
(Formerly G-Suite)

Google Workspace is the cloud base program we use to set up our emails addresses which sync with our calendars, Google Sheets, Google Docs etc. It is an extremely easy and collaborative way to set up your team. 

Zoom

Zoom is the cloud-based video conferencing service you can use to virtually meet with clients - either by video or audio-only or both. We find that it is much more user friendly than any other video conferencing program.

Other Resources

Want access to the latest in marketing, launching and all things the business of online courses? 

Check out my Mastermind, Her Empire Builder. It's for the ladies who are going BIG with their online courses and memberships. 

ProfitWell

Gives us the metrics our business needs. It gets data fed from Stripe and gives us stats like goals tracking, churned revenue, failed payments, growth rates, trends etc. And - it's free! 

Stripe gives enough reporting to get by, this takes it to a whole new level and really gives you that helicopter view of business. 

Elfsight

Elfsight is a widget program you can use to embed certain things on to your website. We use the Calendar Widget to embed on our site, which clients can add all of the events to their calendars at the push of a button. 

If you have clients in different timezones and want them to have an 'add to calendar' function easily, this is a must. 

Hot Jar

Hot jar tracks all of the actions on your website. It's like google analytics but much more insightful as you can see behaviour and make changes accordingly. Does heat maps and records user sessions! Amazing! 

Ivory Mix

Ivory Mix is a subscription we buy for fantastic Canva templates for social media mock ups including Instagram posts, stories & reels; Facebook posts; customer testimonials; etc. They are beautifully designed and saves so much time designing!

Amanda Genther 

Launch in Style is a subscription we buy for beautiful templates for our Kajabi sites. There are so many beautiful templates for funnels, sales pages that are minimalist, classy and big sales converters!

Viral Resources

Viral Resources is another subscription we buy for excellent Canva templates for social media posts. Taking the time out of designing tiles, and making sure you have really engaging content.