Tina Tower [00:00:00]:
Hello and welcome to her Empire Builder Show. I'm your host, Tina Tower. And today I'm here with my best friend, Clint Salter.

 

Main Episode

Tina Tower [00:00:29]:
It has been a while to actually convince him to come on the show, so I'm very glad that he's here. I did say like five minutes ago. Oh, I didn't have like your professional bio to read. And so I'm gonna make it up and I'm probably gonna butcher it. But you can correct me where I'm wrong.

Ruby [00:00:46]:
I'm all for it.

Clint Salter [00:00:47]:
Yeah.

Tina Tower [00:00:48]:
And so Clint has always been amazing.

Ruby [00:00:51]:
And that's it done.

Tina Tower [00:00:52]:
That's the bio, professional bio. Clint has always been amazing. But from 16 years old he started his first business which was a dance studio. I mean, I have a 16 year old son. Like that doesn't happen. So that alone is incredible. But did that has done some work with Jersey Boys as their manager of something very impressive. Has done something to do with dating sites, which is also very impressive.

Tina Tower [00:01:17]:
And then started dsoa, which is kind of the big thing that Clint has been known for. It's the big thing that he sold that made him a millionaire. It's been huge. And so we're gonna talk bit about that and the journey today. Welcome, Clint.

Ruby [00:01:31]:
Thanks, Tina. I'm excited. I'm excited I finally said yes.

Tina Tower [00:01:35]:
Do you know, it's so weird. Like I've got 50 million questions.

Ruby [00:01:38]:
Great.

Tina Tower [00:01:39]:
Most of which I know the answer to. But some of them I've actually never been able to ask you, like in this way.

Ruby [00:01:45]:
Oh, I mean, yeah, I'm excited by it. I'm excited.

Tina Tower [00:01:48]:
Okay. So the earliest memory, like what was your early? Because being 16 and starting a business, you is odd, right?

Ruby [00:01:56]:
Yeah, yeah, for sure.

Tina Tower [00:01:58]:
All the right ways, but that's very out of the norm. What was your earliest memory of, like being a builder, being a leader? Because obviously a lot preceded that decision to get started so early.

Ruby [00:02:10]:
I think for me it's always just been about exploring my curiosity and creativity. And so I'm always just like, I love building, just creating things and then. And I could create something in a day and then Be done and then other things.

Tina Tower [00:02:28]:
10 years and we'll see the pattern with that.

Ruby [00:02:30]:
Yes, yes. Just like a chronic creator. I love building things. And every business I've had has just come from that. Like, it hasn't come from. I'm an entrepreneur. It's only been more recently that I feel like I'm wearing a badge of an entrepreneur. But.

Ruby [00:02:49]:
But I never. That. That was never the intention.

Tina Tower [00:02:52]:
So everything has started really organically in terms of going. You get that spark of an idea, and then you're like, I want to see how I could, like, have a play with it.

Ruby [00:03:01]:
I want to. Yeah, I want to experiment. I want to have a play with it. Okay. Am I enjoying it? Yeah, I love that. I hate that. Okay. And then there's, like, the success of it is.

Ruby [00:03:11]:
Okay. It's getting traction.

Clint Salter [00:03:13]:
Yeah.

Ruby [00:03:13]:
I like it a little bit more. We like things when we're winning.

Clint Salter [00:03:16]:
Yes.

Ruby [00:03:18]:
And so then that kind of makes the idea go further.

Clint Salter [00:03:21]:
Yeah.

Tina Tower [00:03:21]:
But to get it commercial like, that early. How did that happen? Like, who did. Who helped you?

Ruby [00:03:29]:
I think with the dance studio, that model is very proven. Right. So I went from learning at a dance studio to teaching at a dance studio to then opening a dance studio with my friend. And so there's not a lot to recreate there. That the business model is people come for dance classes, they pay for dance classes. They keep coming back term after term.

Tina Tower [00:03:56]:
You don't dance.

Ruby [00:03:58]:
I mean, I did. I did dance.

Tina Tower [00:04:00]:
Why don't you dance now?

Ruby [00:04:01]:
It's so funny.

Tina Tower [00:04:02]:
I'll let you know. Clint will not dance for me.

Ruby [00:04:07]:
I mean, it's very. I mean, dancers. Dancers will understand that when someone says to you, like, oh, dance, dance. You're like, no. And even at weddings, but even naturally.

Tina Tower [00:04:17]:
Like, we'll be out somewhere. Where. I mean, where was the. Oh, the Vivid Boat. And, you know, everyone was dancing on the stage. Everyone was boogie.

Ruby [00:04:25]:
I wouldn't do that. Yeah, I wouldn't. I wouldn't do that. I mean, I dance around in the house, you know, when the music's on and nobody's home. Like, I don't even think Alex has seen me dance. Really. Maybe at my cousin's wedding once, and he's like, you weren't really dancing.

Tina Tower [00:04:42]:
Will you dance at my wedding?

Ruby [00:04:45]:
Maybe.

Tina Tower [00:04:46]:
Is the answer to that. Yes is the answer. Okay, so at what point with dsoa, how far after you opened that did you move to the U.S. and why?

Ruby [00:04:56]:
Oh, so it must have been. So I started coaching in 2013. That's when I was coaching kind of everybody around, attracting customers. And then I moved into studio owners, I think around early 2004. 14.

Clint Salter [00:05:11]:
Yeah.

Ruby [00:05:12]:
And then I moved to the US in 2017. So three years, kind of three years.

Tina Tower [00:05:19]:
Didn't.

Ruby [00:05:20]:
Did like, it wouldn't feel that way.

Tina Tower [00:05:22]:
When you're in it, but now it felt.

Ruby [00:05:24]:
No, it definitely. It definitely felt like the traction was pretty immediate. And I remember doing a lot of one. One on one sessions with clients in Australia and then was just like over one on one answering the same question. We all know this if we're in this space. The same question over and over again. And found Brendan Burchard and he was like, oh, there's this like online course thing. And I was like, oh, my goodness, this is like the best thing.

Ruby [00:05:49]:
The best thing ever. And then it really took off though, when I did move to the US because I was in the same time zone.

Tina Tower [00:05:57]:
So were most of your one on one clients in Australia?

Ruby [00:06:00]:
No, my one on one clients were all Australian.

Tina Tower [00:06:02]:
But by the time you started dsoa, a lot of them were American.

Ruby [00:06:05]:
So when I started the online program Studio Success formula, that's when I started getting traction in the US And I was like, oh, well, it's kind of exactly the same. They have the same challenges, of course.

Clint Salter [00:06:17]:
Yeah.

Ruby [00:06:18]:
Parent issues, student issues, teacher issues, you know, growth challenges. And so with the online, I was like, well, I'm not limited to Australia. I was doing one on one. Skype was like there. But it wasn't kind of mainstream in terms of doing one on one. So all of my more one on one in person. And then, yeah, took it online. And that's when the US started kind of picking up.

Ruby [00:06:43]:
And I loved New York. I went to New York and then I was like, maybe I'll come here for three months to test it out. Went for three months, came back for about four months to Sydney.

Clint Salter [00:06:54]:
Yeah.

Ruby [00:06:55]:
And Mia Michaels, who's a choreographer, I brought her over to Australia to do like a little tour. And she said to me, she was like, we, I think had drank a bottle of wine. And she was like, you were so happy in New York those three months when I saw you last year, she's like, you should move. And that was February. And then I moved in April.

Clint Salter [00:07:17]:
Yeah.

Tina Tower [00:07:18]:
Wow.

Ruby [00:07:18]:
I was like, you're right. I needed. Cause when am I. I was like 30.

Clint Salter [00:07:22]:
Yeah.

Ruby [00:07:23]:
I was like, when am I gonna.

Tina Tower [00:07:25]:
Be ready for the big lights, the big city?

Ruby [00:07:27]:
When am I gonna do it again?

Tina Tower [00:07:28]:
And so now, because you now you're back in Australia, which is great for me, you've been back nearly a year.

Ruby [00:07:34]:
We've been. We moved. Yeah. January. Yeah. Yeah.

Tina Tower [00:07:37]:
And so has. Has your happiness. Have you found your happy in Australia again now?

Ruby [00:07:42]:
It's great.

Clint Salter [00:07:43]:
Yeah.

Ruby [00:07:43]:
Yeah. We. We are having, like, the best time.

Tina Tower [00:07:46]:
At that stage of your life, though, you were, like, ready for that next big adventure.

Ruby [00:07:49]:
I would have, really. When people ask about regrets, I don't have many regrets. I would have regretted not living in New York.

Tina Tower [00:07:57]:
Do you think DSOA would have grown in the way it had, had you not gone?

Ruby [00:08:00]:
Yeah, no. I mean, the time zone thing is a real challenge. I mean, I was doing calls at 11am I was doing calls, like super early in the morning. Sorry, 11pm early in the morning. I mean, it was.

Tina Tower [00:08:13]:
Yeah, it's hard.

Ruby [00:08:14]:
It was rough.

Clint Salter [00:08:15]:
Yeah.

Ruby [00:08:15]:
Yeah, it was so rough.

Tina Tower [00:08:17]:
And then you went there and you took over the world.

Ruby [00:08:18]:
So I went there and then I was like, oh, my goodness, I'm in your time zone.

Clint Salter [00:08:21]:
Yeah.

Tina Tower [00:08:22]:
And I think I only really met you, I think just before you left. Or were you already there when I spoke at your conference in the Gold Coast? Because I think that was the first time we met. Right?

Ruby [00:08:33]:
I think met in person. Yes.

Clint Salter [00:08:36]:
Yeah.

Ruby [00:08:36]:
And was I incredibly good looking? I don't remember. I don't remember. I don't remember if I'd moved at that point. Because I was coming back twice a year to run events, to run the Australian kind of cohort. Yeah. Our retreats.

Clint Salter [00:08:53]:
Yeah.

Ruby [00:08:53]:
Until I stopped that in 2019, just before COVID Obviously didn't know about COVID but was like, I'm, you know. Yeah, we're ending this. Because it was growing so much in the U.S. yeah.

Tina Tower [00:09:09]:
It was definitely the place to be.

Ruby [00:09:10]:
It didn't make sense to keep coming back for those retreats.

Tina Tower [00:09:14]:
So as you grew. Because then like you said, you started and everything that I know you've started since is because of this creativity. Because you like to have a play, because you like to see how far you can go with different things.

Ruby [00:09:24]:
Yes.

Tina Tower [00:09:24]:
When it started to get bigger, though, and you were like, all right, this is now like a serious business. This is adding some dollars. What values did you hold the whole way through and what ones did you have to let go of as it started to change shape?

Ruby [00:09:40]:
I mean, the main thing for me has always been around the customer experience, like, always delivering. I am very passionate around delivering spectacular experience for the people that give us money.

Clint Salter [00:09:55]:
Yeah.

Ruby [00:09:56]:
And the innovation around that. I. I think I was talking to a member recently when I was in New York and she was like, oh, you guys innovate. Like, you just innovated so much. Like, when you had the business, you always, like, doing new things, testing new things, bringing new things to us as members. And so, like, that is always at the core.

Clint Salter [00:10:15]:
Yeah.

Ruby [00:10:16]:
And I've got to be having a good time. Yeah, it's got to be fun.

Tina Tower [00:10:19]:
So then you scaled it and sold it.

Ruby [00:10:21]:
Yeah, scaled it and sold it.

Tina Tower [00:10:23]:
What was the decision? Did you stop having a good time? Like, what was the decision? To sell it?

Ruby [00:10:27]:
Yeah. So I think during COVID you know, in 2020, that was a. Our business grew incredibly well during COVID because everyone was in so much pain. And I said to the team, like, guys, this is our time.

Tina Tower [00:10:41]:
Time to serve.

Ruby [00:10:42]:
Yeah, really. And I had pulled myself out of the business quite a bit before COVID and I, like, dove back in daily sessions, like, with our coaches, with our team. Like, everyone was like, okay, let's jump on this journey. And it was a tough. It was tough to maintain that because what I thought was going to be a couple of weeks, as we know, like, two years, was yet months, and then it was years. And that impact on our. You know, for me, the impact on my nervous system, on my health, the stress level if, you know, being on these calls and people are crying and, like, it's their livelihood. And I felt a lot of responsibility during that time.

Tina Tower [00:11:24]:
I relate to that.

Clint Salter [00:11:24]:
Yeah.

Ruby [00:11:26]:
And I think after getting out of COVID and pulling myself out again, and I was like, I don't know. I'd always had something in my mind that I wanted to be out of that business by the time I was 40. And so when I knew 40 was coming in a couple of years, I was just conscious of, like, I think now is a good time. I still have a few more years to transition. Yeah, I can stay with the company. I can bring in a new CEO. I can transition. I wanted to make sure we had the right buyer, that our members were well looked after, that our team was well looked after.

Ruby [00:11:59]:
And I was like, yeah, I can do this for a couple more years. And so I started kind of exploring, okay, who would be a great fit to keep DSOA alive, because it is too important in people's lives for it to just fall apart under a new owner. My kind of cause people like, oh, you know, you could have kept it. And I was like, no. But I like, inside, it's the mental mode as well. It's the mental capacity. Like, my physical work was maybe 10 contact hours a week, but I was thinking about it. Oh, my Goodness.

Ruby [00:12:34]:
On my walk, when I'm sleeping, when I'm reading a book, when I'm watching tv, and I'm like, oh, that's a great thing. Oh, we should do that. Oh, how's that member going with that thing? Oh, that team member that said that you just never switch off. And I do love that. But I wanted to think about something else.

Clint Salter [00:12:51]:
Yes.

Tina Tower [00:12:52]:
And so traditionally, businesses like ours can be difficult to sell so hard because you built it on your personal brand. I mean, you always had it as dsoa, which we haven't seen Said is Dance Studio Owners association, but you always had it at that. But it was very Clint driven at the beginning.

Ruby [00:13:07]:
Oh, at the beginning, it was like my face. I mean, it was Clint Salter, and then it was Studio Success Formula, which was the name of our program. Then it was dsoa. So it kind of went through very quickly. Within literally was every year for three years to set up for it. It evolved unintentionally. Setting it up for it.

Clint Salter [00:13:26]:
Yes.

Ruby [00:13:26]:
But because I didn't think about selling until we first got approached, I think four or five years into the business, when someone was like, hey, are you interested? And that happened two more times. So three times we were approached before, I actually was like, okay, I'm gonna sell indifferent. Whether that was a merger or it was an acquisition or it was a bolt, you know, And I was never. I was never ready because, you know, sometimes I was like, no, there's more. I've got, like, my energy is so high with this business. There's more to do. There's more I want to achieve. I'm still enjoying it.

Ruby [00:14:00]:
I feel creative. And then towards, you know, year seven and a half, year eight, I was like, yeah, this is good. I can do this in my sleep. I'm like, ready for a new challenge. Challenge.

Tina Tower [00:14:16]:
Something new to create.

Ruby [00:14:17]:
Yeah.

Tina Tower [00:14:18]:
So what do you think were the things that. Cause I know when I started her Empire Builder as well, I had people say to me, like, you know, you've got an unsellable business now. Because my previous business was very. But even I think my previous business was very built by me. It was very key person risk when I left that.

Ruby [00:14:35]:
Yeah.

Tina Tower [00:14:35]:
And so I've always ran this knowing that I'm not necessarily building something saleable. I still try and do it as little Tina centric as possible and make it not the Tina show, but it always has that element in there.

Ruby [00:14:48]:
Yeah.

Tina Tower [00:14:48]:
So what strategic things do you. Did you do that made it sellable?

Ruby [00:14:52]:
So the first thing we did was to build A faculty of coaches. That was the most important thing. And I think the thing that was different is that we have our ip, our intellectual property, we have our curriculum, we have our systems and processes that we teach our members. And so we train the coaches on teaching our ip. So the IP is the celebrity, not the talent. So our coaches were great, but they would teach the 11 step enrollment process. They would teach the six week on board. Yes.

Ruby [00:15:24]:
I love frameworks only because I find personally when I'm learning, I find things really challenging to understand if I can't see it.

Clint Salter [00:15:34]:
Yeah.

Ruby [00:15:35]:
And, and I. That's easier for me to comprehend.

Clint Salter [00:15:37]:
Yeah.

Ruby [00:15:38]:
So that's how I built how I built our curriculum inside of dsoa. And so the coaches were teaching that ip, and then we brought in other coaches and we brought in captains, which were kind of our cheerleaders for our members. And so I built out the bench and my goal was like, how do we be the avengers of like Dance for dance studio owners and not have this like main character dancing bear person, which was me for the first couple of years. And so that was important. And then the second really important piece was a leadership team. Like, how do I build a team that can act independently, that can make decisions?

Tina Tower [00:16:16]:
Was that the hardest part?

Ruby [00:16:17]:
Yeah. Oh, completely. I mean, I mean, talk to anyone and everyone will tell you this question.

Tina Tower [00:16:23]:
I completely know the answer.

Ruby [00:16:24]:
The same, the same thing was team. Team was always the most challenging piece of the business. And as I built, it got easier once the leadership team were in place, because I actually really enjoyed working with them because I didn't have to deal with all of the stuff that went on in their department. Like, they could come to me and say, I'm really struggling with this person, or these people have conflict. And I could advise them essentially as a, as a consultant on like, okay, here are some things to think through. And then I could forget about it until I saw them a week later and we had a conversation. But getting to that point is like really tough.

Clint Salter [00:17:08]:
Yes.

Ruby [00:17:08]:
And I think that's where most people just stop.

Clint Salter [00:17:12]:
Yeah.

Ruby [00:17:12]:
You know, I mean, that's where I stop. Yeah.

Tina Tower [00:17:14]:
I mean, you're just building out my team. And I was like, do I really want it this bad? Yeah, like, because it's, it's a conscious decision you have to make when you're going through that messy middle part in growing from like a seven figure business into a multi seven figure business. You need to start bringing in team and doing that. And I think that's where a lot of people get to and then go. It's either worth it or it's not.

Ruby [00:17:34]:
Or it's not.

Clint Salter [00:17:35]:
Yeah.

Ruby [00:17:35]:
And that 1 to 3 million is really where all the mess is. And people, you know, I mean, I.

Tina Tower [00:17:41]:
Love sitting right there.

Ruby [00:17:42]:
Oh, and it's a great spot. It's a great. I mean, it's such a great place if you're very clear on what you want. And. But if you've got a desire to get to 5, 7, $10 million, like it's a. It's a real.

Clint Salter [00:17:56]:
Yes.

Ruby [00:17:57]:
Battle.

Clint Salter [00:17:57]:
Yes.

Ruby [00:17:58]:
And then when you get to about five, like, that's when it's like, okay, like, it. It. It's easier.

Clint Salter [00:18:03]:
Yeah.

Ruby [00:18:03]:
Because you have the infrastructure, but also at 1 to 3 million, you don't have probably a huge amount of money to pay a lot of money to. Leadership.

Clint Salter [00:18:11]:
Yeah.

Ruby [00:18:12]:
And so you're like, well, like they're going to take 150 or 200k out of each of them. Out of my bucket of profit. And that's a really good test to be like, okay, so do I just want to optimize for profit?

Clint Salter [00:18:28]:
Yeah.

Ruby [00:18:28]:
And kind of.

Tina Tower [00:18:29]:
Or you just sprint.

Ruby [00:18:31]:
Or you're like, okay. I mean. And I'm in for a couple of years of a lot of pain. Yes.

Clint Salter [00:18:36]:
Yeah.

Tina Tower [00:18:36]:
So the sale you had a very successful exit was great. So proud of you. A lot of people look at it and just see, like, the very glamorous sides. Like, as a business owner, what a dream. Build something, like, out of just nothing but an idea in your head. Everything worked well because all we're seeing is the front end.

Ruby [00:18:52]:
Oh, yeah.

Tina Tower [00:18:52]:
All went beautifully. And then sale done. Bathe in your money. Like, all of that happened.

Ruby [00:18:59]:
Play golf.

Clint Salter [00:19:00]:
Yes. All of that.

Tina Tower [00:19:01]:
But yes, you would have. Like, what were the. What were the more unglamorous parts of the sale process? Did you have to. Did you grieve it a little?

Ruby [00:19:09]:
My goodness. So much. I think it's really interesting because when you think about a sale, there is that initial excitement. And for me, this business had to set me up financially. I had to be financially free from this sale, otherwise I wouldn't have sold it. That. That was my goal with this company. And when I started thinking about, you know, selling when those people were approaching me, like, that was the first thing that came up for me is like, okay, if I was.

Ruby [00:19:37]:
Was going to sell it, like, I don't know what else I would do at this point. Like, it needs to set me up for the rest of my life. So that was. That was important. But once you get over the excitement of it then. And you get into, you know, we had a couple of people that were interested in this kind of last go round when I did sell it. And you start as you go through diligence, which can be very challenging. Diligence, because someone's pulling apart.

Clint Salter [00:20:04]:
Oh, yeah.

Ruby [00:20:05]:
Your business.

Tina Tower [00:20:06]:
I've never felt so naked and exposed with people looking at every line item of everything that I've ever spent and going, why this? Why that? Why did you make this decision? Why did you do that? And just going, I did the best I could. I don't know.

Ruby [00:20:19]:
Yeah, diligence was. I feel very lucky with our diligence process because the company that ran Diligence were really fantastic and I learned a lot. I asked them a lot of questions because part of the sale as well was like, oh, we're going to be acquired by this large company. They have a lot of different companies, lots of staff, like, how are they running such a big business? And I was so curious and excited to get into that world to just see how does it work at this level. So diligence was. There was. Sometimes I was frustrated with diligence around, you know, people not understanding our business and like, no, but you're asking the wrong questions. Like, this is what's important.

Ruby [00:21:05]:
And they got it. And I learned a lot through that. And it was quick. Like, our diligence was really, really quick. I think it was like, like initial email to close was like two and a bit months.

Tina Tower [00:21:18]:
Yeah, that was the same with mine.

Ruby [00:21:19]:
Yeah, it was, you know, and I've had friends that have been like in it for like a year.

Tina Tower [00:21:23]:
Yeah, we were end of March and then we settled in June.

Ruby [00:21:26]:
Yeah.

Clint Salter [00:21:27]:
Yeah.

Ruby [00:21:28]:
So it's. But going so quickly is fantastic because you kind of get.

Tina Tower [00:21:36]:
And you're like, yes.

Ruby [00:21:38]:
And so whiplash. It is, it is whiplash. And I remember the day that, you know, the money was transferred and we had the call, like, it's done.

Tina Tower [00:21:47]:
We signed the bank when your money was transferred.

Ruby [00:21:51]:
Yes, I did. I did. I've had different screenshotting of money during my, you know, during.

Tina Tower [00:21:57]:
I've got the screenshot of the biggest day that I ever had. I have the screenshot of the first check. I like check when I sold the first franchise. Banked. Yeah, it's good.

Ruby [00:22:08]:
It is. It is good. And that day, I remember going for my walk before we had the call. The call, I think was at 9am or something and I was walking. I literally cried like for two hours on my whole walk. And it was like I can't believe I've done this in a good way. Right? Yes. It definitely was a.

Ruby [00:22:25]:
Oh my goodness. It's just done anticipation. Now I have to tell the team. Okay. Now we have to tell the members. I felt really good about the people that had acquired us. So that was important to do it with confidence. Yes.

Ruby [00:22:40]:
And, and I felt good about. I'm going to be very authentic around this because this company is great. They work with studio owners with their software already. Like, it felt like such a great marriage that I felt really good about that. But I was also like had apprehension around how, how are they going to react. I wanted to look after the team. I did the best job I could in, in negotiating great things for them as the business move forward. But like, are they going to be happy? I mean this is scary because you're going into a corporate environment and people that work for entrepreneurs.

Ruby [00:23:13]:
Like working for entrepreneurs.

Clint Salter [00:23:15]:
Yeah, yeah.

Ruby [00:23:16]:
And like not having all the tape and there's a lot of flexibility and so we had great flexibility with the new company as well. But different. But different. So grief.

Tina Tower [00:23:32]:
And you had a two year owner.

Ruby [00:23:33]:
I stayed for, so I stayed for just over two years and my, you know, people said to me, a couple of people that had sold their companies had said to me, look, the money that you get when you sell the business up front like that, pretend you're not getting any other money like that is. That is.

Tina Tower [00:23:53]:
Was that me?

Ruby [00:23:54]:
That is. I think it might have been you, Mike. There was another, there was another. I think there was a few people that said, yes, I think you're one of them that's like, hey, make sure that.

Tina Tower [00:24:02]:
I mean, the biggest mistake I made when I sold mine was I had one company that offered about a million more upfront, but I took less because I had the potential of earning more throughout my two years. But I ended up getting a lot less than what the initial offer was because I didn't realize that someone's job was to try and lower the amount that the company had to pay to acquire my company.

Ruby [00:24:27]:
Right. And I think so you. A few people had talked to me about kind of the staying on process and like if there was any earn out, you enjoyed yours a lot more.

Tina Tower [00:24:36]:
Than I did mine.

Ruby [00:24:37]:
Look, I was really lucky and I think that I stayed during the entire period. My goal was make sure we have a great CEO, transition the team as well as I could be as helpful to the new company as I could to like get them understanding what DSOA is, how it operates, what's important to the business to thrive. And I think there was probably about. If you'd asked Alex, my partner, you know, there was probably maybe five times during those two and a bit years where I was frustrated and annoyed, which.

Tina Tower [00:25:15]:
Probably would have happened if you owned it.

Ruby [00:25:17]:
Oh, my goodness. More. Yeah, more. If I still owned it, it would have been a lot more. And so, yeah, there was those times where I was, you know, frustrated and annoyed. There was also times where I was, I think, twice. And it was after two retreats that I was like, should I have kept this business?

Tina Tower [00:25:38]:
Because you always love it the most after the retreat. You're so connected to people. You can see the impact.

Ruby [00:25:43]:
Yes.

Tina Tower [00:25:43]:
That's what I think is sometimes, like, across the zoom screen, you know, you. You're doing your thing, you're teaching, and then you're off. And you don't realize, like, no one says to you, I implemented this and it was amazing. Thank you. You just don't see it. But when you're at live events, like, you can. You can see. You're like, you can see it.

Tina Tower [00:25:58]:
I could see someone a year ago now. They're standing so much taller and confident, and they're just killing it. And it makes you love it.

Clint Salter [00:26:04]:
Yeah.

Ruby [00:26:05]:
It's like. And I remember one of our members, you know, came up to me at the retreat in January where I had that feeling afterwards, and she's like, you know, I listened to a call that you had. I can't even remember what it was. But she ended up leaving her partner. Just not a great relationship. And she was crying and just like, you know, this has really changed my life. And I was like, ah, can't get that through Zoom.

Tina Tower [00:26:29]:
Yeah, you can't.

Clint Salter [00:26:30]:
Yeah.

Ruby [00:26:30]:
Or the hug.

Clint Salter [00:26:31]:
Yeah.

Ruby [00:26:31]:
The hugging, the hanging out, the seeing the team. Oh, it's so magical. I had a private client recently, and she just. It was funny because she was going into her retreat, not looking forward to it, and she texts me after, and she was like, I love these people. This was the best. And I was like. And I said to her, I was like, this is completely normal.

Clint Salter [00:26:54]:
Yeah.

Ruby [00:26:54]:
Give your. Don't make any decisions on anything. Give yourself a month for, you know, the next couple of days. Because then, you know, I would kind of come back.

Clint Salter [00:27:04]:
Yeah, yeah, yeah.

Ruby [00:27:05]:
You know, and things stabilize again.

Clint Salter [00:27:07]:
Yes.

Ruby [00:27:08]:
So there was a couple of times that I had, you know, question, like, did I make the right decision?

Clint Salter [00:27:14]:
Yeah.

Tina Tower [00:27:16]:
And then you finished. And then literally. Well, I think, like, two days before you officially finished, you came back to.

Ruby [00:27:22]:
No. So we finished. I finished on the 31st of December. And we flew out the 31st of December.

Clint Salter [00:27:28]:
Yeah. Wow.

Ruby [00:27:29]:
So I finished, you know, finished that day at 5 o' clock or whatever. And I think our first flight was around 6 or 7 or something. To come over to Australia.

Clint Salter [00:27:37]:
Yeah.

Tina Tower [00:27:38]:
And so what made you decide to come back?

Ruby [00:27:40]:
Alex and I had talked about coming back to Australia for a few years, and it was. It was always a like, when. Not an if, but. But the when could have been when we were 60. Like, we had talked about, oh, let's retire. You know, in. In Australia. It's a great place to retire because it's kind of.

Tina Tower [00:28:00]:
But you did live in Florida, which is like retirement.

Ruby [00:28:03]:
Retiree, right? Yes, yes. Not so much Miami, but. But there are parts of Florida that's very retiree prevalent. And so we were. It was New Year's Eve in 2023.

Clint Salter [00:28:20]:
Yeah.

Ruby [00:28:21]:
And we're just waiting for Komodo, our favorite Japanese Chinese restaurant. And we just like, oh, should we spend the year in Australia in 2025? And we were like, yeah, let's do it. The hard thing is we couldn't come for a couple of months because we have Annie, we have our dog, and like, bringing her over is like, took. We started the process in February.

Clint Salter [00:28:47]:
Yeah.

Ruby [00:28:48]:
So it's nearly a year process to kind of work out getting her over to Australia. And so we wanted to commit to like, okay, let's do a year and see how we. See how we go.

Tina Tower [00:28:59]:
And also, Tina lives here.

Ruby [00:29:02]:
Tina lives here.

Tina Tower [00:29:03]:
Such a draw card.

Ruby [00:29:05]:
I mean, it has been so wonderful kind of being back in community.

Clint Salter [00:29:09]:
Yeah, yeah, yeah.

Ruby [00:29:10]:
And I think that we were missing that because when we moved so from New York, we moved to Miami, and Alex's parents were in Miami. Some family. But then Covid happened, and so we didn't get to build any real community in Miami until a couple of years in. And then we sold it. We sold our place. We moved because we knew we were coming over to Australia. And so it's. It's nice to kind of like come back and have family and friends.

Tina Tower [00:29:35]:
And it's not a year experiment, right? You're not going anywhere now.

Ruby [00:29:38]:
No, we don't plan on. We don't plan on going anywhere. This is.

Tina Tower [00:29:41]:
Hang on, wait, What?

Ruby [00:29:42]:
This is our. You know, and you know, we love the US And I can see us still spending some time over there. Alex's family is there, and I have.

Tina Tower [00:29:50]:
Tried as much pressure as possible to get you to acquire a house in Palm Springs.

Ruby [00:29:54]:
Yes. I mean, a lot you've Sent me a lot of reels. Yes. A lot of IG messages with amazing properties you love in Palm Springs. My love for Palm Springs is nowhere.

Tina Tower [00:30:10]:
I need to take your guess. The last trip we had there was not. I didn't get to show you the best.

Ruby [00:30:15]:
No, nothing. I mean, I came, I spoke, and I left.

Tina Tower [00:30:18]:
Don't judge Palm Springs like that. Like, we'll go.

Ruby [00:30:21]:
Okay. Then you can put it. We'll put it in the calendar.

Tina Tower [00:30:23]:
Yeah, we'll do it. So the exit method is something you've been kind of toying with lately.

Ruby [00:30:29]:
Yeah, I mean, look, when I sold. When I sold dsoa, I had been thinking. So when I announced that I sold it, a lot of people reached out, especially in the space, the online education space of like, can I have a call with you? Can you? And I was like, yeah, sure. Like, because I love sharing.

Clint Salter [00:30:43]:
Yeah.

Ruby [00:30:45]:
So I started sharing and I was like, oh, there might be something here.

Clint Salter [00:30:47]:
Yeah.

Ruby [00:30:48]:
But I wasn't. Definitely wasn't ready to like go into something that soon. And I also had dsoa and my focus was like, let's make sure DSOA thrives for this next chapter of its life. And I just started building some stuff around it, you know, some intellectual property.

Tina Tower [00:31:09]:
Back to this whole create thing. And then see if you want to play with it.

Ruby [00:31:12]:
And then see, see? And it is. I've created a lot of stuff in the last couple of years while you.

Tina Tower [00:31:21]:
Were supposed to be off. I mean, like, did you have parameters around when you arrived in Australia nine months ago?

Ruby [00:31:29]:
Yes.

Tina Tower [00:31:30]:
Did you have parameters around. All right, this is. I'm not going to let myself do these certain things.

Ruby [00:31:35]:
So a couple of things I kind of loosely, I would say put in place, which was like, I don't want to jump into something full time.

Clint Salter [00:31:45]:
Yes.

Ruby [00:31:45]:
Like, that was really important. And so I don't want a full time job, I don't want a full time business. I don't want to manage staff. I don't want. I wanted to lower my responsibility.

Clint Salter [00:31:56]:
Yeah.

Ruby [00:31:56]:
That was my goal. Lower my responsibility. And so I feel like I did. So far, I've done okay with that. But then I've definitely looked in a lot of like, I've looked at businesses to buy. I've looked at so many, so many, so many random businesses. I mean, one of my, like favorite hobby hobbies.

Tina Tower [00:32:15]:
Can we mention a couple of those?

Ruby [00:32:17]:
Oh, yeah, yeah.

Tina Tower [00:32:18]:
Like, there was the sandwich shop.

Ruby [00:32:19]:
There was a sandwich shop idea that I.

Tina Tower [00:32:21]:
It's a great idea.

Ruby [00:32:22]:
Which was a great idea. I've. I've like always not wanted to be in food and beverage because the margins are so terrible and staffing is, is a challenge at the moment. But there was an idea for anyone.

Tina Tower [00:32:35]:
Watching the video right now.

Ruby [00:32:37]:
Hi.

Tina Tower [00:32:38]:
My dogs are just like walking all in front of us.

Ruby [00:32:40]:
She's the best. We love, we love the dogs. So the sandwich shop with a friend, which was really kitschy and interesting kind of concept, I looked at buying a number of kind of cafes that had a kitchen that kind of supplied all their cafes with the food. And I thought that was interesting kind of wholesale opportunity. Yes, I thought there was great opportunity there. You know, dog kind of grooming daycare. The doggy daycare. I've looked at, I looked at a site to kind of run that near where I live.

Ruby [00:33:18]:
Oh, so many more though. Like, literally my hobby is looking at businesses to buy possible futures. All the possible futures.

Tina Tower [00:33:26]:
What do you think it will take for you to go this and run? Like, are you waiting for that, like, undeniable spark of inspiration?

Ruby [00:33:35]:
I'm waiting for, firstly, a business that can run. Like, I don't want to be an operator again. So I don't want to be like in the thick of.

Tina Tower [00:33:48]:
Which I also think would be really difficult for you, discipline wise, to not be like. When we've been talking about the doggy daycare, for example, you in Miami had Annie in the most spectacular place. And even like, I get all the dog Instagram reels and the other day, like I saw one and the dogs are coming in and all they're like clapping the dogs in one at a time. Like, it's just beautiful. And I find, I find it really hard to believe that you could own it without going in and going, you know what, I'm just gonna. We just need to change this.

Ruby [00:34:18]:
Right? Yes, I know, I know. I like the idea of like new.

Tina Tower [00:34:21]:
Systems here and let me train you on how to do it properly.

Ruby [00:34:24]:
I know. I think you're definitely right. I, I think it's probably just not the right time. I feel like I haven't had enough time.

Clint Salter [00:34:33]:
Yeah.

Ruby [00:34:34]:
Or I haven't found the right thing.

Clint Salter [00:34:36]:
Yeah.

Ruby [00:34:36]:
So if I find, if I find the thing that like, I'm like obsessed by, you'll know. I will know.

Clint Salter [00:34:43]:
Yeah.

Ruby [00:34:43]:
And that hasn't presented itself.

Clint Salter [00:34:46]:
Yeah.

Ruby [00:34:49]:
Yes. So lots of random stuff. But yeah, I do, I do diligence on these businesses. I talk to the brokers. I have calls with brokers also because it's good for working with clients around exiting. And I, you know, looked at a business recently which Was pretty. Looked great on paper, Great profit, great revenue. But key men, major key men risk.

Ruby [00:35:14]:
With a husband and wife team, you know, working 70, 80 hours a week each. No leadership team, like, high turnover of staff. And I was like, oh, like, no.

Clint Salter [00:35:26]:
Yeah.

Ruby [00:35:27]:
I don't. It didn't excite me enough to be like, I can make this work.

Clint Salter [00:35:30]:
Yes.

Tina Tower [00:35:31]:
Okay, my next question. When at any point in your journey, did you feel like I've made it?

Ruby [00:35:42]:
I mean, you know, with the sale of dsoa, that.

Tina Tower [00:35:45]:
You could have felt that before that, though, right?

Ruby [00:35:47]:
It's at different levels with the sale of dsoa. Like, financially, I felt like I had made it. Right. I'd hit my number. I was like, okay, I'm good. If I never worked a day again, I'm okay. Right. I have enough.

Ruby [00:36:00]:
I have enough money for us to live. What is a. We don't live a big kind of expensive life. We do travel, but other than travel and shows. Travel and shows, yes.

Tina Tower [00:36:13]:
And you don't cook a salad in your kitchen. You order one.

Ruby [00:36:16]:
Order food. So, yes, that's where we do spend money.

Tina Tower [00:36:23]:
But there's, like, these Hamish and Andy shirts that Matt tells me about. And so one. There's two shirts. One is in touch with the common man, and one is lost touch with the common man.

Ruby [00:36:33]:
Okay.

Tina Tower [00:36:33]:
I think you saying you don't live a big life is lost touch with the common.

Ruby [00:36:37]:
Yes.

Tina Tower [00:36:38]:
Because often I will say things that I think are very normal because of the people that we are around all the time. It's normal in our minds, whereas it's lost touch with the common man.

Ruby [00:36:48]:
That's so true.

Clint Salter [00:36:48]:
Yeah.

Ruby [00:36:49]:
Yes, I will.

Tina Tower [00:36:49]:
Just to point that out.

Ruby [00:36:50]:
Yes, I will take. I will.

Tina Tower [00:36:54]:
You don't like. What you're saying is you're not wildly extravagant with things. Definitely with consumption. Definitely. Like, you do live a really beautiful, simple life with your shows every week that, like, Clint goes to the show. Every single one.

Ruby [00:37:11]:
Yeah.

Tina Tower [00:37:11]:
Concept. That's there.

Ruby [00:37:12]:
You're there. Yes. All the shows, all the concerts. Because that, like, for me, memory, you know, those memories and those experiences are so.

Tina Tower [00:37:24]:
Well, still, being in the Maldives with Delta was one of my, like, best weeks of my life.

Ruby [00:37:29]:
Yeah. I mean, those experiences are so good.

Tina Tower [00:37:31]:
It's incredible.

Clint Salter [00:37:33]:
Yeah.

Tina Tower [00:37:33]:
Ruby. Is anyone watching this on the video just has Ruby blocking the whole camera with her butt right now.

Ruby [00:37:39]:
We love Ruby.

Tina Tower [00:37:40]:
So other than the sale, what was your, like, greatest triumph in business? What was the moment where you had that, like.

Ruby [00:37:47]:
Yes, I would say the dance competition that I ran. So when I started Dance Life Unite, the dance competition model was really broken. It was very competitive. People didn't talk. School studios didn't talk to each other. It was like quiet in the hall. Stop talking. They were in school halls that like had no ac, that were dirty, the floors were dusty.

Ruby [00:38:17]:
It wasn't an elevated experience. And so when I created Dance Life Unite, the competition, I had the word unite because I was like, I wanted to feel more like a community that supports each other. And I remember I was calling the show, I was side stage and one group came off, the other group came on. They were high fiving each other. They were saying, good luck, you'll be amazing. And I was like, oh, wow, this is really special. I'm really proud of you. That business.

Clint Salter [00:38:46]:
Yeah.

Ruby [00:38:48]:
And I still think about it a lot. That experience.

Tina Tower [00:38:50]:
I love those moments. Like those moments to me, the early days, like the first couple of years of something new. You have so many moments where it's like, can I do this? Can I not? Is it going to come off? And then you're like, yes, that's what's exciting.

Ruby [00:39:01]:
Yes.

Clint Salter [00:39:01]:
Yes.

Tina Tower [00:39:02]:
I've got the most ridiculous question there. I'm not going to ask that one. Okay. So another thing, I didn't, didn't bring this up when you were just talking about the random things of the year that you have done this year is write an entire novel. Eight Wishes. Eight Wishes is not just like, you know, someone wrote a novel. It's brilliant. And I'm not just saying that because I love you.

Tina Tower [00:39:24]:
It is a brilliant book. I cried most of the way.

Ruby [00:39:29]:
Yes. You sent me a lot of texts as you were going through the book.

Tina Tower [00:39:32]:
Only because. Yeah, because I'm like, when you write something, you wonder like, will it actually hit the way that I want it to get hit? Like, will it land with people? Will it affect them? And so I wanted, I wanted to show, I did send clean like every hour. I read it all in a day. I think it took me about seven hours and yeah, probably several times. Every hour was like. But why? Why?

Ruby [00:39:57]:
It's interesting. So in 20, in 22, after selling the business, I wanted to get back into my creative state. I felt like I'd really shifted into CEO and I was like, hard, fast, push, like, had just lost touch with my creativity and my intuition. And I wanted to feel AI is.

Tina Tower [00:40:21]:
Making nearly everyone feel like that now, no matter what.

Ruby [00:40:24]:
Yeah. Softer karma. I wanted to tap more into internally kind of what was going on and what I wanted. And I'd never, I'd written two Non fiction, you know, dance studio books. But if a novel is like, so different. And so I had an idea for one book, and then I've got an idea for this other book which is. Which is eight wishes. And I.

Ruby [00:40:50]:
For three months, I just, like, would take notes in my phone of scenes. I see everything very visually. It's like a movie. And so I cmsm, which is the main character, you know, in her apartment with Jasper, her partner. And I'd see them out to dinner and. And so I just started kind of jotting down scenes as I was like, going for my morning. My morning walk. And then I was like, okay, I think I'm ready to do this.

Ruby [00:41:17]:
And so I got a couple of editors, I got some help of just like, what does this need to look like? Like, I don't know. I mean, I'm just gonna ramble, you know, for 90,000 words. How developed that the characters need to be. What is the arc of the story? I read Save the Cat writes a novel, which is a great book around just creating beats. Like, how does a novel have to kind of flow? I did some courses, like I said. I engaged some people to help me kind of like, make sure it was, like, viable. But I wanted to surprising it all.

Tina Tower [00:41:50]:
Like, I think a good part to point out here is you didn't think, I want to write a novel. I've got these ideas and like, sit by the lake and just type something out. No, you looked at it the way you look at everything really is going, how can I do this the best way I possibly can? How can I bring in the coaches to help me? What's the right structure to make this like a 10 out of 10?

Ruby [00:42:10]:
Yeah.

Clint Salter [00:42:10]:
Yeah.

Ruby [00:42:11]:
I treated it like a business. It was like this creative endeavor, cathartic thing.

Tina Tower [00:42:17]:
You were like, it must be fantastic.

Ruby [00:42:20]:
Yeah. And I wanted to. I wanted it to be good. I wanted to learn.

Tina Tower [00:42:25]:
Oh. Can we just also say for anyone who's maybe looking up your book, Clint Salter is not the author.

Ruby [00:42:31]:
No. So it's Cass Caldercoy.

Clint Salter [00:42:33]:
Yeah.

Tina Tower [00:42:33]:
We'll link it in the show notes.

Ruby [00:42:35]:
That you have that there is the pen name for the. For the story.

Tina Tower [00:42:39]:
And why did you choose to do that instead of Clint? Was it because you were still looking at writing the excerpt method?

Ruby [00:42:44]:
Yeah, I just wanted them to be separate. Like, I fantasized about, like, having an author life. And then after kind of writing it for two years and just seeing the shift in the industry. Yeah.

Tina Tower [00:42:56]:
I mean, people I know are like, oh, wouldn't that be.

Ruby [00:42:58]:
Wouldn't it be wonderful?

Clint Salter [00:42:59]:
Yeah.

Ruby [00:43:01]:
But I was like, I've, like, done the book. I have like a couple of other ideas that I might develop.

Tina Tower [00:43:08]:
There's one that I read, like the first chapter you read.

Ruby [00:43:10]:
So that was Lies Under. It was in like a celebrity agency. See Lies Under Lights.

Tina Tower [00:43:16]:
That was like when you turn the page, like with vigor. I was like, oh, next.

Ruby [00:43:21]:
Oh, yes. So I wrote chapter one of that first, actually, before Eight Wishes. I'm. I might finish that one. I actually thought about it last week again around.

Tina Tower [00:43:31]:
Just because now you know how to write a good book.

Ruby [00:43:35]:
Yeah. I mean, but as every author says, and I've listened to a lot of author interviews, you know, as I was doing Eight Wishes is. It doesn't get easier and it feels kind of different every time.

Clint Salter [00:43:44]:
Yeah. Okay.

Ruby [00:43:46]:
And so I'm excited. Yeah. I'm. I don't. It's not like I never will write another book.

Tina Tower [00:43:55]:
Just seeing where the world takes you.

Ruby [00:43:57]:
Yeah. But I've.

Clint Salter [00:43:58]:
Yeah, I've done the book.

Tina Tower [00:43:59]:
The one thing that I think you did do in a very unclean way was the launch of the book.

Ruby [00:44:05]:
Yes.

Tina Tower [00:44:06]:
Can you talk about what you did and why you made those decisions? Because it was very difficult for me.

Ruby [00:44:13]:
And everyone else as well.

Tina Tower [00:44:15]:
Why are you doing this? Because you put so much effort into it. But it's also, it's also. I wonder if it's because you've got, you know, a lot of, I think a big change that happens in the situation you're in and correct me if I'm wrong, to where it was five years ago is you've lost all your proof energy. Like you no longer feel like you need to prove anything to anyone. And it was like, for you, the mountain was riding the book and publishing it. It wasn't. Can I get it as an Amazon bestseller? Like, that wasn't part of your picture of success. It was like you wanted to get it out there.

Tina Tower [00:44:47]:
But I found it so interesting that you had put all this effort into making what is a very objectively fantastic book. Anything that can move you emotionally like that, make you laugh, make you cry. And it's a beautiful human based story.

Ruby [00:45:02]:
Yeah. Yeah.

Tina Tower [00:45:03]:
But then to go, and here it is, I'll just put it on there. And if people buy it, they buy it. If they don't, they don't. I was like, what?

Ruby [00:45:11]:
Yeah, I. I think there's a couple of things to that. I think the first thing was I just. I don't know, I felt like, yeah, like you said, the. The reward was like, in really in the journey of, like, learning how to put a fiction novel together like that, that's where I found the most joy and frustration and all the other emotions. But that was the.

Tina Tower [00:45:39]:
Yeah, but even, like, I know probably the most. My favorite part of writing the books that I have written is when you get that box and you cut it open and you bring it out and it smells like a book. And you've got, like, this book that you wrote in your hot little hands, and you're like, I did this. And you can flick through it and it's like, there. It's real. You didn't even get the book printed out.

Ruby [00:46:02]:
So I am so. Yeah, originally. But it is coming out next week everywhere, so.

Tina Tower [00:46:06]:
So by the time this episode is here, we can have the printed book.

Ruby [00:46:09]:
You can. You can have the printed book. You can buy it anywhere, you know, online, where you get your books from. And so I just put it on Amazon Kindle exclusive for the. For three months to just. I wanted to, like, get a pulse on it.

Clint Salter [00:46:25]:
Yeah.

Ruby [00:46:25]:
Of, you know, it had gone through. Maybe 30 or 40 beta readers had had read it and given me feedback as we'd gone through the edits on the book. So I felt pretty confident about, like, it's in a. It's in good shape.

Clint Salter [00:46:39]:
Yeah.

Ruby [00:46:42]:
And I think also I was like, kind of tired of it. I think. I think after two and a bit years, I was like, I just want it out there for a bit and I want to not think about it for a couple of months.

Clint Salter [00:46:54]:
Yeah.

Ruby [00:46:54]:
And then, you know, a month ago, I was like, okay, now I'm gonna get ready to publish it wide. So in all the places has a new cover. We're gonna do some Amazon ads. I mean, I haven't committed too much, but.

Tina Tower [00:47:11]:
You want to have a play.

Ruby [00:47:12]:
But I want to have a play with the marketing of it now. And my goal is at the end of the year, I'm gonna close the chapter on eight wishes and keep doing all the other random stuff that I've been doing.

Tina Tower [00:47:23]:
You have done a lot of random stuff.

Ruby [00:47:25]:
So much random stuff this year.

Tina Tower [00:47:27]:
You've also done a lot of resting in between as well.

Ruby [00:47:29]:
So much resting.

Tina Tower [00:47:30]:
And I think a lot of your life, like right back from when you're a teenager, a lot of what you've put time and effort and energy into has been very purpose driven.

Ruby [00:47:39]:
Yes.

Tina Tower [00:47:40]:
How have you viewed. Like, has your kind of relationship with purpose differed since you sold and now you're dabbling in these different things or what does if you look at the last year, what is like the theme of that defined?

Ruby [00:47:56]:
The theme has definitely been rest. For sure. I wanted to rest without guilt.

Tina Tower [00:48:03]:
But still part of your resting. I'll just have everyone. You do two two hour walks a day, right.

Ruby [00:48:08]:
I'm like, when it's not pouring rain.

Tina Tower [00:48:10]:
Tell me you're retired without telling me you're retired. Like, that's.

Ruby [00:48:12]:
That's glorious and brings me so much joy. Like the days I'm most happy. I'm doing my two, two hour walks. The weather is.

Tina Tower [00:48:20]:
But you're not meandering. You're at pace. I was nearly jogging when I walked right. When we were like, I'll take it really slow. And you're like, boom, boom, boom.

Ruby [00:48:29]:
And I'm like, I know it's, it's. Yes. And that's like when I walk with Alex and he's like, babe, like, slow down, we're going to dinner. He's like, we're going to dinner. And I was like, I'm just showing the motions.

Tina Tower [00:48:45]:
Joining. So our mutual friend Omar Zenholm is. He just competed in like. I'm sorry, Omar, if you're listening to this, like the. I'm not sure what it is called, but it's like the olympics for over 40s.

Ruby [00:48:59]:
Yeah, it's like the old people's Olympics.

Tina Tower [00:49:01]:
You said it, not me. And so he did that and he played basketball in Switzerland. But it's something that happens like every year.

Ruby [00:49:08]:
Yeah.

Tina Tower [00:49:08]:
And I always wanted to be an Olympian. I want to stand on that dais. I want to win a gold medal. I want to sing the national anthem. I think that would be amazing. What about we train and do that and you could be like a speed walker.

Ruby [00:49:21]:
No, the amount.

Tina Tower [00:49:22]:
Massive carbs.

Ruby [00:49:23]:
The amount of people. The amount of people that have said that. And I'm like, I am not turning. I am not turning my walking into.

Tina Tower [00:49:31]:
Oh, because it's your favorite.

Ruby [00:49:32]:
A business.

Tina Tower [00:49:32]:
Yeah. Okay.

Ruby [00:49:33]:
Essentially.

Tina Tower [00:49:34]:
So we'll continue this conversation later.

Ruby [00:49:36]:
Yes. Yes.

Tina Tower [00:49:38]:
Maybe you could do something else. I just want to say the theme of the year. When you've been so driven by your purpose.

Ruby [00:49:45]:
Yes. Yes. So the purpose.

Tina Tower [00:49:46]:
Like, like have you had that feeling of, of where you don't know each.

Ruby [00:49:50]:
Day, like what's like for sure. I've. I've had moments of like, this is like really good. Yeah. I like my. I like my life of four hours of walking and then lunch, deciding what we're going to eat for lunch and deciding what we're going to eat for dinner and doing a Bit of work, doing some coaching, doing some writing. I've like, that's been some of my most happiest days. And when I sit on the couch with my blanket and my 10 pillows and my cushions, and I'm just like.

Ruby [00:50:23]:
And Annie's there and Alex is there, and we're watching our favorite show, I'm like, oh, this is a really good. I'm very happy. And then there are days where I question my existence and why I'm on the planet. Why am I here? What is my purpose? Oh, my goodness. I'm not living into my potential. What is my potential? Is it okay? Not. I mean, the thoughts are endless. And I went to Reiki this week.

Ruby [00:50:49]:
I've been going to Reiki a lot, but I went to Reiki this week, and I. What I was asking for was some clarity around how I'm moving forward, but also, like, contentment. Because I. Internally in my intuition is like, you're in a good place. You don't, like you said, need anything else. You don't need anything else. You don't need to build another thing right now. You know, big things.

Ruby [00:51:20]:
Still love building things, but you don't need to build a big thing. And, and, but it's like, in you is. But I, I question, like, there is. There is something in me. Right. But one of the things I was really conscious of when I sold DSOA was to, like, leave mastermind groups that. I mean, stop listening to a lot of podcasts that I was listening to, you know, when I was growing and building dsoa, because a lot of that is such pushing energy, and it makes.

Tina Tower [00:51:49]:
You feel like you should be doing more than what you are.

Ruby [00:51:51]:
Yes. And it's very easy for you to be a person based on what is in your environment. And if I'm listening to these people in podcasts talk about growing your next business and $10 million and 20 million AI and start a new AI business. And, like, we've done this and we're doing that, and it's very easy to get caught up in that. And I think what we don't allow ourselves to do as business owners and I hadn't. Was, okay, if I get rid of all the noise, what feels like the best thing for me and what do I really want?

Tina Tower [00:52:26]:
Which is not a simple question.

Ruby [00:52:28]:
No, it's a very hard question.

Tina Tower [00:52:30]:
And it could change week by week.

Ruby [00:52:32]:
And it does change, which is why.

Tina Tower [00:52:33]:
You'Ve done so many things.

Ruby [00:52:34]:
Which is why I'm like, candle making. No, I didn't do that, actually. Not Candle Pottery. I did the pottery. I did the glass blowing. I did a psychic development core, you know, workshop.

Tina Tower [00:52:47]:
I mean, that would have been interesting, though.

Ruby [00:52:48]:
So fun. And really the heart. The beautiful lesson around a psychic development workshop is you got to be okay being wrong.

Clint Salter [00:53:00]:
Yeah.

Ruby [00:53:01]:
Because there's a lot of, like, as you're kind of tapping into your intuition and you're, you know, one of the exercises was, you know, you're closing your eyes, and you're holding different color ribbons in your hand, and you're saying, like, what color is the ribbon that you've got? And you've got to, like, tap into, okay, what is the color of the ribbon? And, like, most of the time, you're wrong. You know, it's like. You're like, it's green. Oh, it's red. You know, there's a picture. You put a picture up on the wall and turned it around so we didn't know what the picture was. And she gave us coordinates of, like, here is this location. And we had to, like, tune into, like, where is.

Ruby [00:53:38]:
Where is.

Tina Tower [00:53:38]:
Which is right up your alley because.

Ruby [00:53:40]:
You know, I'm terrible at directions. Where is this place? You know? And then you're reading people's pieces of jewelry. Like, and I was getting. I was getting frustrated because I'm like, oh, I can't work my way into getting the right answer.

Clint Salter [00:53:58]:
Yeah.

Ruby [00:53:59]:
And so I really loved. As I got into the day, I was like, oh, this is. This feels good.

Tina Tower [00:54:05]:
So your nervous system would now operate very differently than it did eight to ten years ago.

Ruby [00:54:11]:
Yeah.

Tina Tower [00:54:12]:
Is there something that you believed during your hustle years that you've now completely changed your mind about.

Ruby [00:54:24]:
Probably the amount of pushing that is required for a level of success?

Clint Salter [00:54:31]:
Yeah.

Ruby [00:54:32]:
Because I was very, you know, go, go, go, 24. 7. More work, more work, more work, more work. Better results, bigger results, more work. It was like a loop, which is a cycle. And when I got to those last couple of years of dsoa, I was like, okay. Like, I. I'm starting to feel like there is another way.

Ruby [00:54:55]:
And then going through the sale and the integration with the new company, I was like, oh, okay, yeah, there, you know, there. There is, but it's hard because that's 37. Was 37 years of operating a certain way, you know, of not stopping, literally.

Tina Tower [00:55:18]:
Like, I don't know what you're talking about.

Ruby [00:55:22]:
I'm sure a lot of people listening.

Tina Tower [00:55:23]:
Can completely identify something that you don't actually realize until you do, until you've got the privilege of being on the other side of that.

Ruby [00:55:32]:
Yes.

Tina Tower [00:55:33]:
And then you go, oh, I never had to do that. But when you're in it, it feels like so essential.

Ruby [00:55:38]:
But, but actually I think it is essential though. Like, I think it is actually. Really.

Tina Tower [00:55:43]:
I don't think I would have built the business that I have without. Without that hustle. Without sacrificing a lot of things.

Ruby [00:55:50]:
Yep.

Tina Tower [00:55:50]:
I mean, I know you and I both sacrificed our health at different times in order to do things like that. Went way down. But you're making up with that now. Yeah, but there's a lot of things that I think, you know, I valued my family greatly. I was married really young. I had my kids really young. Valued that, valued the performance of the business. Everything else fell off.

Ruby [00:56:09]:
Yeah.

Tina Tower [00:56:10]:
I had no time for friends. I had no time for like vacations that work, work related, like everything else drops off.

Ruby [00:56:17]:
Yeah, yeah, yeah. I think it is essential.

Clint Salter [00:56:21]:
Yeah.

Ruby [00:56:21]:
You know, when I listen to, you know, people in their 20s now, they want work, life, balance and earn a million dollars a year, I'm like, oh, that doesn't exist.

Clint Salter [00:56:31]:
Yeah. Yes.

Ruby [00:56:32]:
That's not how it works. Like your 20s and 30s are for like work, for working.

Tina Tower [00:56:38]:
But it's also not sustainable.

Ruby [00:56:40]:
No, it's not. And that's. And, and your body will tell you that.

Clint Salter [00:56:44]:
Yes.

Ruby [00:56:44]:
And that's when you, you know, and it's such a journey. That's when life gives you the lesson.

Tina Tower [00:56:50]:
View the way Alex Hormozi works.

Ruby [00:56:53]:
I mean, first of all, I have great admiration for Alex. I, I think he's, he's also like such a great guy. He presented quite a few times in a group that I was in and I got to connect with him because he had gyms, I had dance studios. So similar and such a generous human being. And even when I was thinking of this was like maybe 20, end of 22, early 23. I reached out to him because I was thinking about what does a roll up of dance studios look like? Like, that would make pretty good sense for me to go into something like this. And I reached out to him and he responded and he gave me some really valuable insight and wisdom around why he didn't do it with. And, but his, his life is not the life that I want.

Ruby [00:57:44]:
And I think that it's really again, going back to who you surround yourself with. If you surround yourself with a lot of people that have those values and, and work ethic, really, you'll probably want to match, match it.

Tina Tower [00:58:00]:
I mean, like practically that's been very difficult for me this year because I talk to you all day, every day. And here as I'm, like, at my desk going, go, Tina, go. Let's go faster. We've got to get through our to do list. And you're like, I'm about to go on my second walk for the day. And then one of my other really great mates, Kirsty Dunphy, she sold her business back in April, May. And so she's also. She's actually today, right as we're speaking, she's pitching her books to the publishers.

Tina Tower [00:58:28]:
Like, she's traveling so much doing all of this. And I'm like, oh, well, this is harder.

Ruby [00:58:34]:
It is. Yeah, it is.

Tina Tower [00:58:36]:
So proximity is.

Ruby [00:58:37]:
Proximity is everything.

Tina Tower [00:58:40]:
My mentality is going the opposite of her mosey style.

Ruby [00:58:44]:
Right. But I think it's also good to just get to your truth as well.

Tina Tower [00:58:49]:
Of, like, if I'm being very honest, my workload that I have right now is my favorite I've ever had where I do work a lot. Like, I work Monday to Thursday. Pretty solid. I take about 2, 3 months of the year off, spread out across different holidays, which I love. But if I don't want to, I wouldn't have to.

Ruby [00:59:09]:
Right.

Tina Tower [00:59:10]:
And I like that.

Clint Salter [00:59:12]:
Yeah.

Ruby [00:59:12]:
Yeah. And that optionality isn't there when you have big team responsibility, lots of customers.

Tina Tower [00:59:20]:
Which is why we wound that back.

Ruby [00:59:22]:
Yeah. Because when you build a machine, that there's not that freedom and flexibility.

Clint Salter [00:59:28]:
Yeah.

Tina Tower [00:59:29]:
So with the. I mean, I've heard you call it. This is your sabbatical a few times.

Ruby [00:59:34]:
But, I mean, is it micro retire? I mean, my most hated question is, so what do you do? Or on the. You know, coming back into the Australia. Like, what is your occupation?

Tina Tower [00:59:43]:
Oh, yeah, I always put author on my incoming passenger.

Ruby [00:59:47]:
I just put consultant now. But I. When we were looking for a house to get in Sydney, they. The real estate agents. Oh. So what do you guys do? Yeah, it's like, nothing.

Tina Tower [00:59:57]:
We are both unemployed.

Ruby [00:59:58]:
Nothing at the moment. Like, aren't we great tenants? Like, we're both unemployed.

Tina Tower [01:00:03]:
So would you have to show them, like, your bank statement?

Ruby [01:00:05]:
Oh, yes, yes, yes. So I have to. Because they're like, wait, how old are you? What? Yeah, because it's. They're like one.

Tina Tower [01:00:11]:
That would kind of be a bit of a fun moment, though.

Ruby [01:00:14]:
It's. It's also uncomfortable. Like, it is fun, but I feel. I feel uncomfortable. And when we move to this new place and we're meeting all the new neighbors, I have to go through it again.

Clint Salter [01:00:23]:
Yeah.

Tina Tower [01:00:23]:
What do you do?

Ruby [01:00:25]:
What do you do? What do you do for work? Well, I'm not working.

Clint Salter [01:00:28]:
Yeah.

Ruby [01:00:29]:
I sold my company. And then I feel like a douche for being like, oh, I sold my company. It's just lots of.

Tina Tower [01:00:37]:
Yeah, but what. What about having this sabbatical in inverted commas has been most surprising to you?

Ruby [01:00:45]:
Probably the fact that I'm really enjoying it.

Tina Tower [01:00:49]:
Yeah, I would think so.

Ruby [01:00:51]:
Yeah. I. I am surprised at. I am surprised at the fact that I haven't, like, found something to, like, consume.

Tina Tower [01:01:00]:
I mean, it's been a minute.

Ruby [01:01:02]:
It's been nine months. I mean, that does surprise me, though. It does surprise me. I thought that I. I would get really, really itchy.

Clint Salter [01:01:10]:
Yeah.

Ruby [01:01:12]:
And there have been moments, you know, where I have, you know, have felt it. But I think because I have this diverse kind of portfolio of randomness that I'm just exploring, and it could be, like, a day I'll come up with something and I'll work on an idea for a day of, like, oh, I could do this and I can do that, and, like, what about. And then I'm like, wake up the next morning and I'm like, no, not for me. Next thing.

Clint Salter [01:01:38]:
Yeah. Yeah.

Ruby [01:01:39]:
And that's been fun.

Tina Tower [01:01:41]:
So is there someone that you look at now as, like, the picture of success?

Ruby [01:01:47]:
No. It's funny, because I've been going, I sent you Susie Welsh. I love her values bridge test that I sent you. And one of her. In her book, one of her questions is, you know, pick three people as lives that you look at and you admire and write down, like, okay, why would you want to be living their life? And I was like, there's definitely elements from different people.

Clint Salter [01:02:14]:
Yeah.

Tina Tower [01:02:14]:
But not as a whole.

Ruby [01:02:15]:
But I can't look at one. I can't look at one person and be like, oh, I love that whole package. No, because I'm like, well, I want a bit of that, and I want a bit of that from that person and a bit of that. And I'm like, oh, actually, that's like, the life that I'm building.

Clint Salter [01:02:29]:
Yeah.

Tina Tower [01:02:31]:
Yeah. I'm trying to think of that at the same time and go, my life is, I think, the best life I know. Which is nice.

Ruby [01:02:39]:
Well, it also means that you're in congruence with what's important.

Clint Salter [01:02:43]:
Yeah.

Tina Tower [01:02:44]:
I'm trying to think. When we did that values survey thing, there was, like, a couple things that were in conflict, and I can't remember what it was now. Oh, my work centric was much lower than the work output that I put.

Ruby [01:02:54]:
Yes, yes. Yeah. Because I looked at that. And I was like, oh, we need to switch.

Clint Salter [01:02:59]:
Yeah, yeah, yeah.

Ruby [01:02:59]:
Because mine was second.

Clint Salter [01:03:01]:
Yeah.

Ruby [01:03:01]:
And yours was like.

Tina Tower [01:03:03]:
We had the same first one that. I can't remember what I had.

Ruby [01:03:05]:
Well, I had agency. Did you have agent? No. Affluence.

Tina Tower [01:03:09]:
Affluence, yes.

Ruby [01:03:10]:
Yes. So my affluence was, I think, fourth.

Tina Tower [01:03:13]:
No. Mine wasn't work then. It was agency.

Ruby [01:03:16]:
Yes.

Tina Tower [01:03:17]:
And then something starting with E Unimodia.

Clint Salter [01:03:19]:
Yeah.

Ruby [01:03:20]:
Which is the pleasure kind of experience one. So that tracks that track. And I had that high as well, you know, that I think that was my third. And so it was like the agency work. Eudaimonia and then affluence.

Tina Tower [01:03:37]:
Yeah. It's an interesting thing to do. I'll put it in the show notes because it is.

Ruby [01:03:40]:
Yeah. Values bridges. Yeah. Becoming you.

Clint Salter [01:03:43]:
Yeah. Yeah.

Tina Tower [01:03:44]:
If you had to write a love letter to yourself now at the start of your entrepreneurial journey, what would you say that you would want your future self to know?

Ruby [01:04:00]:
I mean, the first thing that comes to mind is like, you'll be okay.

Clint Salter [01:04:03]:
Yeah. Right.

Ruby [01:04:04]:
You'll be okay.

Tina Tower [01:04:06]:
How much angst did we spend worrying that it's not going to be okay?

Ruby [01:04:09]:
Yeah. And that we're, you know, going to just not. Yeah. Not function like, not be. Well. Not have money. Not have love. I mean, I was stressed about all of those things.

Tina Tower [01:04:26]:
Now you've got it all.

Ruby [01:04:28]:
In this point of my life, I feel very grateful to have a good spread of things that bring me a lot of joy.

Clint Salter [01:04:37]:
Yeah.

Tina Tower [01:04:40]:
That question we've already answered. I was like, what's a belief you held so tightly now that you're an old man in your 40s and retired that you've completely let go of, which I do think, actually.

Ruby [01:04:50]:
No.

Clint Salter [01:04:51]:
Yeah. Yeah.

Tina Tower [01:04:52]:
Is there something that, like, besides the hustle and besides that you have to perform all the time, is there something that, like, you used to believe was true, that now you're like, I just don't care about that. Like, I used to.

Ruby [01:05:10]:
I definitely thought that early on that money would change my life a lot more drastically than it has of that. You know, when I get this, then I'll be.

Tina Tower [01:05:24]:
It's another thing. Like, the hustle thing is you can say, money doesn't buy happiness when you've got money.

Ruby [01:05:32]:
I mean, money buys happiness.

Clint Salter [01:05:34]:
Yeah.

Ruby [01:05:34]:
I'm a big. When people say, this is why we're best friends, when people say, oh, money doesn't buy happiness, I'm like, have you been broke? Yeah. I was like, oh, no. Money has given me a lot of happy moments.

Tina Tower [01:05:45]:
Well, I mean, even, you know, I was texting you, I think it was about a week ago, and I asked you the question because these are sort of questions that we ask each other. I was sitting in the sauna and I was going, gosh, this sauna, I think, like, I thought about getting a sauna for years and every time I looked at it, I'd look at the cost of it and go, I can't bring myself to do that. Are we going to use it? I don't know. I get in the sauna nearly every day, all the time, and I love it. And I was laying there going, I love this experience so much. Like, this is one of the best things I've ever bought. And then I kind of went on this thing and going, what are like the best five things that I've ever spent my money on that I'm really happy about? And then I asked you the same question, and they were very different things to what I thought it would have been like. If you asked me 20 years ago, what are the top five things you could ever spend your money on? I would have said a super yacht.

Tina Tower [01:06:35]:
Yes, you would have, is what I would have said.

Ruby [01:06:37]:
House in Palm Springs.

Tina Tower [01:06:39]:
Yes. All of those sort of things. But the things that are all the best things I spent my money on, they are very much. They've bought my happiness, they've enriched my life.

Ruby [01:06:48]:
Yeah, yeah, it's so, it's so true.

Clint Salter [01:06:52]:
Yeah.

Ruby [01:06:53]:
Money is so helpful.

Clint Salter [01:06:55]:
Yes.

Ruby [01:06:56]:
And there's this, you know, everyone throws you around the study. Oh, I mean, it's years old now. It's like, oh, if you're makeover $70,000 like a year, it doesn't really change your happiness. I'm like, no, it does.

Tina Tower [01:07:07]:
Yeah, I, I would agree.

Ruby [01:07:09]:
I mean, around, around where you live, around health, around transportation, around experiences. Yeah, there is, you know, if I was flying in the back row, again, first world problems, but in the back row of economy versus first class, my happiness is very different.

Clint Salter [01:07:30]:
Yes.

Ruby [01:07:30]:
Money has made me happier.

Clint Salter [01:07:32]:
Yes.

Ruby [01:07:32]:
In that situation.

Clint Salter [01:07:34]:
Yeah. Yeah.

Ruby [01:07:36]:
So it does make it, it makes a difference. Does it make. Is there a point?

Tina Tower [01:07:41]:
If you're a miserable bastard, it's not going to make you happy. But if you've already got a good baseline, I think it enriches a lot.

Ruby [01:07:48]:
Yes, I think it enriches a lot. And I think if you're working on yourself to, you know, release trauma, to kind of, you work on your nervous, you know, these things that can kind of get you in a better place. Kind of mentally. Yeah. I mean, money is an amplifier.

Tina Tower [01:08:10]:
And you've worked a lot on your health in the last year.

Ruby [01:08:12]:
Yeah, well, last couple of years. Really? Because I got sick, like, five years ago.

Clint Salter [01:08:16]:
Yeah.

Tina Tower [01:08:17]:
What is. Because, I mean, everyone listening to this is entrepreneurial.

Ruby [01:08:21]:
Yes.

Tina Tower [01:08:21]:
Everyone's gonna have some nervous system issues going on. What do you think? What have you learned as one of the best nervous system repair things? Like, what have you done that you think has made the biggest difference besides saunaing and drinking a lot of water?

Ruby [01:08:35]:
Besides sauna drinking a lot of water. It's really been rest.

Clint Salter [01:08:41]:
Yeah.

Tina Tower [01:08:42]:
Which is so hard to say to someone who's in the hustle stage.

Ruby [01:08:46]:
Yeah. I mean, it really. I think what's been really helpful for me is. And I note it, like, if I get even excited about an idea or if I'm, like, putting the hustle, like, back into something, like, I'll start twitching again. Like, my body will not let you do it anymore. My body is incredibly sensitive. And so it would just be, like, not today. And I'll be like, okay, I'm just gonna rest.

Tina Tower [01:09:16]:
But you don't wear any, like, bio.

Ruby [01:09:18]:
No, I hate all of that. I'm too neurotic.

Clint Salter [01:09:20]:
Yeah.

Tina Tower [01:09:21]:
Because I tried to get you to sleep on the eight sleep.

Ruby [01:09:23]:
I did, and I sent it back. I hated it. I hated the score. I hated the machine. I hated the whole thing. Sorry. Eight sleep.

Tina Tower [01:09:30]:
I mean, I do stress out sometimes. Like, my HRV is so much worse than Matt's every day. And I'm like, how can I, like, game this system? I stopped drinking. I stopped coffee. I started meditating. I do my daily sauna. I'm like, what else can I do to get this?

Ruby [01:09:49]:
Probably just, like, not be thinking about it.

Clint Salter [01:09:51]:
Yeah.

Tina Tower [01:09:52]:
Yeah, right.

Ruby [01:09:52]:
You know, and that's what. And I remember a doctor said to me, he was like, you shouldn't. You shouldn't do any wearables. Like, you're. You're too crazy for any of this. Well, you'll make your. Yes, I'm incredibly obsessive. I get a very addictive personality around anything.

Ruby [01:10:16]:
And he's like, no, don't. It's not. It'll create more challenges in your health if.

Tina Tower [01:10:24]:
But interestingly, you have a really good relationship with social media for the same reason.

Clint Salter [01:10:30]:
Yeah.

Tina Tower [01:10:31]:
But I have to put Opal on my phone in order to not use it all the time, like an app blocker. But you're pretty.

Ruby [01:10:38]:
Like, you went without social media for nearly five months.

Clint Salter [01:10:41]:
Yeah.

Tina Tower [01:10:42]:
Completely.

Ruby [01:10:44]:
Yeah.

Clint Salter [01:10:44]:
Yeah.

Ruby [01:10:44]:
Which I was so heaven The. The hard thing, though, is the only reason now I keep Facebook is because that's where I find out, like, who's touring.

Clint Salter [01:10:55]:
Yeah.

Ruby [01:10:56]:
So, like, because I follow Live Nation and stuff. And so straight away, like, that just, they always come up first in my feedback. So I'm like, you know, Oprah's coming. Oh, my good. You know, like, it's like my favorite. I'm so excited we're going to Oprah. But, like, literally the first things that come up on my Facebook feed are, like, concerts and shows.

Tina Tower [01:11:16]:
Essentials. Just the essentials.

Ruby [01:11:17]:
Yeah. Because everything else is the people that I love, I talk to, I connect with, I find out about their life.

Clint Salter [01:11:25]:
Yeah.

Ruby [01:11:26]:
You know, it's nice when you were traveling. That's why, you know, I stayed on Instagram because I wanted to follow your travels. But my ideal life is like, no social media.

Tina Tower [01:11:40]:
It's much better for us. Okay, my final question for you. When you think about legacy, not as a business term, but as a soul, what do you hope people will remember you for?

Ruby [01:11:53]:
I don't think a lot about legacy. No. And the reason is because I think. Think this might be quite morbid, but I think, you know, I'll be dead and then people will move on with their life.

Tina Tower [01:12:06]:
Do you think it makes a difference because you don't have children?

Ruby [01:12:10]:
Yes, probably.

Clint Salter [01:12:11]:
Yeah.

Ruby [01:12:12]:
Yeah.

Tina Tower [01:12:12]:
I don't want to hear something super crazy.

Ruby [01:12:14]:
Yeah.

Tina Tower [01:12:15]:
So I've been building Delphi AI, like my.

Ruby [01:12:18]:
Oh, right. Yes.

Tina Tower [01:12:18]:
And so I've been populating it with all the business stuff. So, like, everything I've ever done is in there. So it can answer any business question. Question. But then I am also morbid in terms of I always worry about my family if I'm gone, because my husband is wonderful, but he would not have any clue, like, the admin of our life.

Ruby [01:12:36]:
Right.

Tina Tower [01:12:37]:
How to operate everything. He'd be at a loss. And so then I was thinking, well, maybe I build a personal one. And then I was thinking, what about? Because I was talking to the boys the other night and we were laying on the bed and they were just, like, asking me questions and I was giving them advice. And so I'm like, I'm so lucky that my sons, at the age they are, still wanna ask me different things and then wanna know what I think about it. And then I was thinking the next day when I was building, I was like, I should start putting all my answers in there so my great great granddaughter can ask me a question. And it's got, like, Grandma Tina's answers to Everything.

Ruby [01:13:13]:
I mean, that is pretty insane. I love the idea of that, though.

Tina Tower [01:13:19]:
I haven't said that out loud to anyone.

Ruby [01:13:21]:
I mean, I. I love that. I mean, where, you know, at the moment, you know, Alex lost his mum a few years ago. You know, his dad has been unwell for a while and so we're thinking, you know, my mum got cancer a few years ago. My nan passed away in her 60s from cancer. You know, we. We have a certain amount of time and so we are thinking about. Well, Alex is definitely thinking about, like, how do I.

Ruby [01:13:47]:
How do I capture stories and wisdom and insights, you know, from my dad himself is Delphi. So I think that's a really. That's a really interesting idea. And so, yes, going back, I think probably because I don't have children, I'm not thinking about legacy, but I'm also not living. I'm living my life for, like, the now of, like, I. I want to, like, have a really good time here.

Tina Tower [01:14:14]:
I think you've got so much legacy, though, in so many different ways.

Ruby [01:14:19]:
Yeah, Yeah. I mean, yes, I think there's definitely been in. You know, I definitely have had impact on people.

Tina Tower [01:14:25]:
I had someone like. I can't remember her surname. It was Amanda yesterday when I shared the Instagram story that I was doing the interview with you, and she was like, clint's changed my life. And you would get that so many times with different people. Give Clint a hug for me. He's changed my life.

Ruby [01:14:40]:
Yeah, And I. And I. And I love that, but I don't. I don't think about it too much and I don't. There's no pressure on, like, you just.

Tina Tower [01:14:49]:
Want to live well.

Ruby [01:14:49]:
I want to. I want to live well and be able to have a great time when I'm here.

Clint Salter [01:14:56]:
Yeah.

Tina Tower [01:14:57]:
Let's all try and do more of that. Thanks, Clint.