320: Boosting your marketing beyond social media

Boosting Your Marketing Strategy Beyond Social Media: Insights from Her Empire Builder Show

Are you feeling overwhelmed by social media, like the only way to grow your business is to win the Instagram algorithm jackpot? You’re not alone. In the latest episode of Her Empire Builder Show, Tina Tower shares refreshing advice on broadening your marketing approach and reminds us there’s a whole world beyond social platforms.

Why Social Media Isn’t Enough

Over the past few years, many online business owners have poured all their resources into social media. But as Tina Tower points out, “it has gotten so much harder” to stand out among the noise and increasingly generic, AI-generated content. While social media can still play an important role, it shouldn't be your entire strategy.

Marketing Audit: Your Secret Weapon

Inside her Her Empire Builder community, Tina Tower teaches a comprehensive marketing audit with 37 actionable items you should be checking off to ensure your business is set up for success. She’s made this list available for anyone looking to conduct their own audit (find it at herempirebuilder.com/audit).

Five Key Pillars to Focus On

Here are five areas Tina Tower recommends for a well-rounded marketing strategy:

1. Personal Brand:

• Building credibility takes time, especially if you’re starting from scratch. Tina Tower shares her own journey, cautioning against expecting overnight fame.

• Best tip: Start guesting on other podcasts before launching your own. Pitch with value for the show’s audience, not just for yourself. Create a playlist of your guest episodes to showcase your expertise.

2. Social Media (With Strategy!):

• Don’t just post for posting’s sake. Follow a plan (“Social Spark Guide”) mixing promotion, connection, thought leadership, and spotlighting others.

• Engagement matters more than follower numbers. Daily Instagram stories and going live (especially with other people) amplifies your reach. And yes—don’t forget to leave encouraging comments for others!

3. Third-Party Media and Social Proof:

• Press, awards, and mentions build trust. Even if fewer people are reading newspapers, “as seen in” banners on your website translate into credibility for both human visitors and AI search tools like ChatGPT.

• Third-party media visibility may increase your chances of being recommended by AI and search engines.

4. Website Optimization:

• Don’t let your site stagnate! Regularly audit your pages, funnels, and lead magnets so everything remains up-to-date and optimized. Tina Tower admits even she sometimes finds outdated links and info that need fixing.

5. Sales:

• Communicate consistently with your email database—weekly newsletters are gold. Write authentically and don’t overthink it. If people unsubscribe, that’s okay—it helps you reach a more engaged audience.

• Nurture your list instead of “ghosting” them until launch day. Real relationships lead to real sales.

Action Steps

• Download the marketing audit: Score yourself and identify gaps in your strategy (herempirebuilder.com/audit).

• Join the waitlist: Her Empire Builder doors open soon—sign up for updates (herempirebuilder.com/waitlist).

• Catch the Empire Accelerator training: Sign up for Tina Tower’s last live Empire Accelerator session at teenaweek.com.

Final Thoughts

Marketing is so much more than getting likes on Reels or TikTok. As Tina Tower reminds us, longevity and resilience are what separate successful entrepreneurs from the rest. Audit your efforts, nurture your brand, leverage every touchpoint—and remember, it’s a marathon, not a sprint.

What will you focus on beyond social media this week? Let us know in the comments, and if you found these tips helpful—share with a friend!