319: Mastering Freedom with Masterminds with Ellie Swift

Mastering Freedom in Business: Insights from Her Empire Builder Show with Ellie Swift

If you've ever wondered what it really takes to build a freedom-filled business—especially while balancing motherhood, ambition, and the ever-evolving online coaching space—this episode of Her Empire Builder Show is packed with gold. Hosted by Tina Tower, joined by mastermind expert and business coach Ellie Swift, and featuring deep-dive commentary from Michelle Falzon, this conversation cuts through the shiny surface of “success” and dives into exactly how intentionality, connection, and business model design create scalable freedom.

The Power of Intention in Business & Motherhood

One of the episode’s strongest threads is the sheer intentionality required to make business work alongside parenting. Ellie Swift openly shares how motherhood made her even more ambitious, but laser-focused on how she spends her time. She frames it as a constant dance, not a search for mythical “balance”—and stresses planning, prioritization, and values-based decision-making:

“There is nothing accidental about what I’m doing in my life. My time is set up to meet each of those things... It's a constant, um, math equation that I'm having to solve on any given day...” – Ellie Swift

This honesty is refreshing, moving away from “it just flows to me effortlessly” and instead embracing the boundaries, trade-offs, and work behind the scenes.

Friendship, Networking, and Business Growth

The episode also highlights the critical role of networks, peer relationships, and how opportunities often spring from those who champion your name in rooms you’re not in. Tina Tower and Michelle Falzon both reflect candidly on how female entrepreneurship thrives through community, recommending mutual support and celebrating peer wins as overlooked but powerful business strategies.

Building the Right Business Model

Ellie Swift shares she’s been building her business for “this season” all along—intentionally designing a model that gives her freedom and space for motherhood. Her love for masterminds stems from their adaptability and scalability, enabling both high impact and lifestyle alignment.

“Part of the reason why I’m so obsessed with the mastermind model...is that it enables you to make amazing money, create amazing impact, but also move through different seasons of your life.” – Ellie Swift

The conversation underlines, with both data and experience, that creating and scaling a sustainable business looks different for everyone—but always starts with clear, values-based planning.

Evolving the Coaching & Online Course Industry

Looking at how the coaching industry has shifted, Michelle Falzon gives a fascinating historical perspective: after the “gold rush” era, clients are more discerning and expect higher quality and delivery. The market is weeding out those with borrowed IP and shallow expertise; the future favors leaders who embody real, lived experience and deliver consistently.

“There are a lot of people out there who aren’t running masterminds in that way. I think those masterminds are going to die out.” – Michelle Falzon

Key Takeaways on Success, Boundaries, and Sustainable Impact

• Success isn’t about flashy metrics—it’s about living out your values, prioritizing family, and making real, lasting impact.

• Boundaries are essential, both energetically and operationally, especially when running mastermind groups or holding space for clients.

• Masterminds require care for people—those not passionate about facilitating transformation won’t thrive in this model.

• Starting with the long term in mind ensures your business model will scale without exhausting you.

• Continuous evolution and resilience are prerequisites for reaching big milestones—like seven-figure revenues—in this industry.

Final Thoughts

If you’re a business owner seeking scalable freedom, or a mom feeling the tension between ambition and caring for your family, this episode is a must-listen. It’s jam-packed with actionable wisdom, candid stories, and a roadmap to creating both wealth and fulfillment on your own terms.