315: Embracing Change: A New Year, New Directions in Business

Embracing Change: A New Year, New Directions in Business

Welcome to a fresh episode of the Her Empire Builder Show—2026 edition! If you’re ready to shake up your business and life, this is the perfect place to start.

Tina Tower kicked off the year with a raw, unfiltered episode, breaking away from her usual polished, studio-style delivery. Instead of batch recording and editing, she went straight to the heart of what’s changed for her—and what might just inspire your own shift this year.

Why the Shift in Energy? Taking time off over the holidays delivered Tina Tower clarity and a realignment of her intuition. Instead of running on autopilot, she returned with a revived sense of purpose—ready to lean into change, play a bigger game, and experiment boldly. According to Tina Tower, while you can reinvent yourself anytime, there’s a unique magic to the energy and blank slate that comes with a new year.

Playing Safe vs. Playing Bold For the past few years, Tina Tower admits she’s been playing it safe, largely because of the pressure that comes from being paid to give business advice. Feeling like she had to hit home runs and hide every mistake, she realized this put a lid on her creativity and excitement. Behind-the-scenes, entrepreneurs often share their failures and lessons, but publicly, there’s an expectation to have it all together.

Tina Tower reminds us that while a “boring business is a profitable business,” if you’re innately creative or entrepreneurial, boredom eventually stalls growth. For her, business isn’t just about money and impact—it’s her source of joy, her hobby, and a way to reach her own potential.

Getting Real with Social Media One area ripe for change? Social media. Tina Tower plans to ditch polished, batch-created content for more in-the-moment, honest posts—with fewer AI-generated carousels and captions. She’s craving connection, real conversations, and making social media actually social again.

Launching With Authenticity This March, Tina’s mixing up her Her Empire Builder launch by doing it live from Palm Springs with zero scheduled content—all emails and social posts will be written in the moment, without ChatGPT’s help. While she usually encourages her clients to schedule launches meticulously, she’s embracing a new “experimentation results” session to share all her wins, fails, and lessons learned in real time. It's about innovating and teaching simultaneously.

Welcome to Adulting: A Viral Challenge Tina’s “Welcome to Adulting” session for teens went unexpectedly viral—after a single post, thousands joined the wait list for her online course covering