313: My Top Business Lessons from 2025

My Top Business Lessons from 2025: Insights from the Her Empire Builder Show

As 2025 comes to a close, it’s the perfect time to reflect, regroup, and propel ourselves forward. In episode 313 of the Her Empire Builder Show, Tina Tower beautifully shares her top business lessons from what she calls her most expansive and unexpected year yet—offering both inspiration and practical strategies for fellow entrepreneurs.

Below, we break down her key takeaways, filled with actionable wisdom for anyone looking to build a business that aligns with their values—and life!

1. Information Courses Are Dead—Transformation or Bust

Gone are the days when simply selling information was enough. Tina Tower noticed a seismic shift in 2025: people are craving transformation, guidance, and implementation support—not just more content. With AI making information widely accessible at lightning speed, what sets your course or program apart isn’t data—it’s the results and genuine change you help create. High-touch, outcome-driven programs that offer human connection, accountability, and live elements are thriving.

Takeaway: To stand out, design offers that promise and deliver tangible transformation, not just information.

2. AI Has Changed the Game—for Good

While some worry AI could diminish creativity, Tina Tower experienced the opposite. Embracing AI throughout her business allowed her to automate mundane tasks, streamline operations, and spend more time on what she loves: coaching and connecting with clients. With a lean but mighty team and smart use of technology (like AI tools for content and customer support), she’s able to deliver a high-quality experience without overextending herself or her staff.

Takeaway: Thoughtful integration of AI doesn’t remove your magic—it amplifies it, freeing up your best energy for the things only you can do.

3. Fewer Brands, More Clarity

Managing multiple brands might seem like a path to growth, but Tina Tower learned firsthand that consolidation brings clarity. By merging separate ventures (like her AI courses and template shop) into the Her Empire Builder umbrella, she simplified her customer journey and marketing, allowing her to focus her energy and serve her community better.

Takeaway: Sometimes, more isn’t better—streamlining your offerings can boost your impact and reduce stress.

4. Invest in Tech That Enhances Connection

Tools like custom AI assistants, searchable resource libraries, and comprehensive templates aren’t just tech upgrades—they’re “connection upgrades.” Tina Tower invested heavily in platforms that support member success, making it easier for clients to find exactly what they need and for her team to serve them more efficiently.

Takeaway: Invest in technology that makes life easier—for both your clients and your team.

5. Small But Mighty Team (and Prioritising Profit)

Bigger isn’t always better. After experimenting with team size, Tina Tower found real joy and increased profitability with a small, highly effective team. Letting go of the pressure to scale for its own sake, she doubled her profits by keeping operations lean, building strong relationships, and focusing on culture over unchecked growth.

Takeaway: Build the right team, not necessarily a big one, and keep profitability and culture top of mind.

6. Evergreen Funnels for Steady Revenue

After years of prioritizing launches, 2025 was the year of evergreen for Tina Tower. She put in the work to build robust evergreen funnels—especially for her flagship course—creating steady, scalable income and alleviating pressure on live launches.

Takeaway: Evergreen offers can bring business owners more freedom and stability, benefiting both your bottom line and your wellbeing.

7. Health and Happiness Over Hustle

Personal wellbeing created a powerful ripple effect throughout Tina Tower's business. After prioritizing health, setting stronger boundaries, and allowing herself guilt-free rest, she found herself more energized, focused, and able to show up fully for her clients and family.

Takeaway: Wellbeing isn’t just self-care—it’s a business strategy.

8. Travel Fuels Creativity and Presence

Travel has been both rejuvenating and creatively stimulating. By making time for adventure and leisure, Tina Tower models what’s possible when you build a business around the life you want, not the other way around.

Takeaway: Make space for experiences that fuel your creativity and joy—the benefits spill into every area of your business.

9. Intimate Masterminds Trump Large Crowds

Serving smaller groups in intimate masterminds allowed Tina Tower to go deeper, forge tight connections, and make an even bigger impact. She sees these as her favorite way to serve and plans to lean into this even more in 2026.

Takeaway: Don’t underestimate the power of small, intentional communities for transformation and fulfillment.

What’s Next: More Simplicity, More Joy

As Tina Tower moves into 2026, her focus is clear: keep things simple, prioritize transformation over information, maintain a lean team with high trust, and always make space for joy and connection.

Final Thoughts: Success doesn’t have to feel heavy. With intention, boundaries, and a willingness to evolve, you can build a business and life that feels expansive and fun. What lessons are you taking into the new year?