310: How to Make Sales Every Week (Without Launching All the Time)

How to Make Consistent Weekly Sales Without Constant Launching: Insights from Her Empire Builder Show EP 310

Are you tired of riding the launch roller coaster in your online business—energy soaring high on launch weeks, only to crash and face the dreaded "feast or famine" cycle? In episode 310 of the Her Empire Builder Show, Tina Tower dives into practical strategies and systems to help entrepreneurs generate steady sales every week, without the pressure of non-stop launching.

The Problem With Launch-Only Models

While Tina Tower acknowledges her love for live launches (“massive, massive fan!”), she’s honest about the downsides. Launch-only models are exhausting, risky, and can create enormous financial stress. You make a big chunk of sales, then wait months before another launch—meanwhile, your energy dips and your attention is split between marketing and serving clients. Tina Tower found that launching too frequently was “sensational for business growth, but not for the lifestyle that I wanted to lead.”

The Solution: Layered Revenue Streams

Here’s the secret to sustainable growth: combine launches with evergreen offers and recurring revenue streams. Tina Tower shares three main pillars that keep her business humming all year:

1. Evergreen Offers: Have a signature offer that’s always available. This could be the “step before” your main live-launched program. Make sure people can buy when they’re excited—whether they just heard you on a podcast or saw you speak on stage.

2. Monthly Recurring Revenue (MRR): Memberships and masterminds can provide reliable income, often with clients staying for years. This cushion of recurring revenue lets you avoid financial rollercoasters.

3. High-Touch Masterminds: Intimate, community-focused groups bring both income and impact, without constant selling.

How to Build Your Evergreen Engine

Tina Tower offers a practical breakdown for setting up a steady sales system:

• Use Smart Funnels: If you’re running ads, invest in tech like Deadline Funnel to create urgency with limited-time bonuses and deadlines—even for evergreen products.

• Deliver a Strong VSL (Video Sales Letter): If you want to avoid software creep, a concise, value-packed video on your sales page can help viewers make quick, informed decisions.

• Test Lead Magnets Relentlessly: Swap out your free resources and opt-ins regularly until you see good conversion rates. Once you hit a winner, stick with it—but don’t be afraid to rotate if results stall.

• Automate Your Email Follow-Ups: Most evergreen sales come from follow-up emails, not instant purchases. A well-crafted sequence can make all the difference.

• Grow Your List Consistently: Weekly content like podcasts builds trust and draws in new leads organically. Tina Tower highlights podcasting as her favorite way to connect.

Soft Selling in Weekly Content

Nobody enjoys a hard sell at every turn. Instead, Tina Tower recommends weaving your offers into your content naturally. Mention your programs, resources, and bonuses through storytelling and case studies—making it easy for listeners to take action when they’re ready.

Strategic Flash Sales & Bonuses

To keep momentum for evergreen offers, create micro-urgency throughout the year with limited-time bonuses (like templates, audits, or short calls). Just be careful not to overcommit—if your list grows, a bonus like “free calls for all” could overwhelm you!

Add Live Touchpoints

As AI and automation advance, adding a live Q&A or coaching session into your evergreen offers can give clients confidence and real results. This live element helps overcome doubts and builds deeper trust.

Track, Tweak, and Optimize

Weekly metrics matter: monitor new leads, cost per lead, page views, and conversion rates. Test different headlines, call-to-action buttons, and email subject lines—sometimes small tweaks make a big impact!

Final Thoughts: Build the Machine, Gain Freedom

The real goal is to build a background machine that sells for you between launches—so you can serve, create, and breathe. Combining evergreen funnels with live launches brings true freedom and scalability, but remember it still requires regular attention and optimization.

If you’re ready to see how Tina Tower puts all these pieces together, she invites you inside Her Empire Builder, where you’ll find templates, email samples, funnel breakdowns, and ongoing support.