305: The Future Is Now: How AI Will Transform Course Creation (and What To Do About It)

Artificial Intelligence (AI) has officially arrived—and it’s changing everything, especially in the world of digital courses and online education. In episode 305 of the "Her Empire Builder Show," host Tina Tower dives deep into the landscape of AI, how it's shifting the course creation industry, and most importantly, how you can harness its power without losing your unique human touch.

The Rapid Rise and Evolution of AI Tools

Back in 2022, Tina recorded her first tutorial on ChatGPT, feeling like AI was moving at breakneck speed. Fast forward to now, and things are evolving even quicker. While ChatGPT remains the dominant player, new tools and integrations are popping up everywhere—think Canva AI for design, Cast Magic for podcasts, and Delphi AI for instant, personalized coaching. As Tina puts it, “The future of AI is now, and it is very much transforming the course creation industry.”

What’s Changed? Information Is Now Cheap (But Transformation Isn’t)

One of the most significant shifts Tina highlights is that information alone no longer holds much value. AI tools can give us data and answers instantly—so selling simple, info-packed courses without support, community, or connection is quickly becoming obsolete. If you’re still relying on the “2K Evergreen” model (a $2,000 self-study course with no interaction), it’s time for a rethink.

People don’t just want information—they want transformation. They’re looking for trusted guides who can offer personalized pathways, real-life experience, and real-time support.

What’s Coming Next: Customization, Personalization, and Human Connection

Looking to the future, Tina predicts some exciting (and challenging) shifts:

• AI-Driven Custom Learning Paths: Courses will become “choose your own adventure,” with content adapting to individual progress and needs.

• Hyper-Personalized Feedback: AI bots like Delphi will provide instant, tailored coaching based on your own teaching, content, and style, making support more accessible.

• A Focus on Transformation: Less is more. People don’t want hours of fluff—they want quick, practical steps from trusted mentors.

Where Humans Still Win

With AI automating so much, what makes humans irreplaceable?

• Lived Experience: Your unique story, mistakes, and wisdom can’t be cloned.

• Emotional Intelligence: AI might process data, but it can’t replicate intuition, empathy, or the nuanced “vibe” you bring.

• Real-Time Community: Live events, group coaching, and personal connection foster communities that stick around—and keep coming back.

As Tina says, “Your story, your lens, your energy—that is what will make you future proof as AI takes over so many different things.”

Practical Ways to Stay Ahead

1. Integrate AI in Your Backend: Use AI for admin, content drafting, financials, and more—freeing you up for human connection and creativity.

2. Focus on Coaching and Community: Reintroduce group or 1:1 coaching if you’ve let it go; put your energy into your people, not just your processes.

3. Let AI Buy Back Your Time: Don’t fear the robots—let them handle the background work so you can double down on transformation, not just information.

The Takeaway

AI isn’t your replacement—it’s your superpower. The key is learning how to blend cutting-edge technology with the irreplaceable heart and soul you bring as a mentor. Embrace what’s coming, adapt with curiosity, and always keep your focus on the human connection. The future is here—and it’s both high-tech and high-touch.

Ready to future-proof your course and business? Lean in, lead with your humanity, and let AI help you do what you do best.