300: What I've learned from 300 episodes of podcasting!

10 Lessons Learned After 300 Episodes of Podcasting – Her Empire Builder Show

There’s something truly remarkable about hitting the 300-episode milestone—it's not just the number, but the journey, growth, and lessons along the way. Tina Tower, host of the Her Empire Builder Show, recently celebrated this achievement and shared the most valuable insights gleaned from years behind the podcast mic. Whether you're an aspiring podcaster or a loyal listener, here are Tina's top 10 takeaways from creating and sustaining a powerful, purpose-driven podcast.

1. You Can Change the Name & Format Anytime

Perfection isn’t required on day one. Tina’s podcast started as "The Female Advantage," then became "An Intentional Life," later "Her Empire Builder," and once even the "Female Course Creator Show." Don’t stress if your show’s direction or vibe evolves—change is natural, and so is pivoting. What matters is staying true to your inspiration.

2. Solo Episodes Build Your Credibility

It’s tempting to rely on interviews, but solo episodes position you as a thought leader in your field. By sharing your own experiences and insights, you establish credibility and give your audience exactly what they’re tuning in for: YOU.

3. Interviews Expand Your Reach

Interviews bring diversity and new perspectives, and—crucially—they help your podcast reach new audiences. Guests often share their episodes, giving your show a wider platform. But be selective; not every interview will be a hit, and quality matters for your reputation.

4. Video is Essential

Like it or not, video podcasting is here to stay. Tina resisted the switch initially, but data proved that video increases reach and creates valuable content for platforms like YouTube and social media. Even if the audio version still outperforms in downloads, video is now a must-have.

5. You Can Take Breaks, But Consistency Wins

Taking breaks is allowed and can keep things fresh, but consistent publishing builds momentum and audience loyalty. Some of the most successful podcasts stick to a regular schedule for years—and it pays off.

6. Batch Your Content

Batch recording isn’t just efficient; it’s necessary for sanity and sustained quality. Tina groups her episodes into recording days, helping her stay ahead and avoid the weekly scramble.

7. Podcasting is 1000% Worth It

The relationships, authority, and trust built through podcasting are unparalleled. For Tina, more than 60% of her program members listen to the show for over a year before joining. That kind of trust and influence can’t be manufactured—it grows organically with every episode.

8. Done is Better Than Perfect

Don’t let the quest for perfection slow you down. The early episodes may not sound as polished, but that’s a sign of growth. Start before you’re ready, and improve with practice. Consistency and improvement matter more than perfect production.

9. Your Podcast is Part of Your Legacy

Each episode documents your journey and wisdom, building a body of work that lasts beyond your business. Podcasting is a gift to your audience and to your future self—a way to give back and contribute freely.

10. Show Up Like People Are Listening—Even When They’re Not Yet

Every creator starts somewhere, and it can feel like shouting into the void. But people find and binge your back catalogue over time. Treat every episode like it matters, because it does—and soon, more listeners will be clapping along.