296: Busting money myths to increase your wealth

Busting Money Myths to Increase Your Wealth: Insights from Her Empire Builder Show Episode 296

Welcome to this week’s roundup of the Her Empire Builder Show! In episode 296, host Tina Tower dives deep into the money beliefs that hold so many of us back from wealth and success. If you've ever felt like there’s a secret rulebook to making money that you just haven’t cracked—or struggled with guilt around wanting more for yourself—this blog post is for you.

Let’s break down the five most common money myths, why they’re wrong, and how you can start reframing your thinking to unlock a whole new level of abundance.

Myth 1: Making Money is Hard

Have you ever found yourself thinking that making money is just an endless grind? Tina addresses this head-on, challenging the idea that hard work alone leads to financial success. While effort is non-negotiable, it’s strategic effort that counts. In other words, many people are working incredibly hard, but not seeing the results because they’re not choosing the most valuable or leveraged opportunities. Tina reminds us: “Money flows where value is created.” Not every opportunity is equal—sometimes, we need to stop kicking the “bowling ball” and start aiming for the easy wins.

Myth 2: Wanting More Money is Greedy

This limiting belief is especially common for women, who are often taught to be satisfied with what they have or even to feel ashamed for wanting more. Tina blows this myth out of the water, advocating for women to embrace their ambitions: “Wealthy women change the world!” Statistically, when women have more wealth, they are more philanthropic—they help families, communities, and give back more. Wanting more is not greedy; it’s an opportunity to create a positive ripple effect.

Myth 3: You Need to be Great with Maths or Finances to Build Wealth

Were you rubbish at math in school? Tina was too! But as she points out, school maths and real-world financial success are not the same thing. Many successful entrepreneurs started out clueless about taxes or investing. The important skill is being curious, tracking your money, and asking questions—especially from your accountant or bookkeeper. Financial awareness is power. You don’t need to know calculus; you just need to know your numbers.

Myth 4: Charging High Prices is Selfish

Ever felt guilty for charging what you’re worth, or worried about pricing higher than others in your niche? Tina introduces a powerful reframe: “High prices equal high commitment.” When people pay more, they are more invested, more engaged, and more likely to get the transformational results your course or service offers. Remember, your price should reflect your impact—not just your time.

Myth 5: If I Just Work Harder, I’ll Make More Money

There’s only so much time in the day. Tina warns that some of us hit a ceiling because we keep trading time for money, instead of finding ways to scale and leverage our offers. Smarter strategies, better positioning, clear messaging, and scalable systems are what drive real wealth—not exhaustion. Your income is not a reward for how tired you are; it’s a reflection of the value you deliver.

Rewrite Your Money Beliefs!

Tina encourages us to take ownership of our beliefs. All our beliefs are made up, so choose ones that serve you, your clients, and your wider community. If you want to become more leveraged and profitable, focus on building the “business engine” that will take your course or service further—without burning yourself out.