295: Creating an irresistible offer when selling

How to Create an Irresistible Offer for Your Online Course

When you’re out there in the crowded digital world, selling an online course can feel intimidating. If people aren’t buying, it’s easy to worry that you’re not good enough at sales. But you might be surprised—it’s often not your sales skills, but your offer itself that’s holding you back.

In this episode of the Her Empire Builder Show, Tina Tower dives deep into what really makes an offer irresistible and how you can stand out in today’s noisy marketplace. Here’s a breakdown of her wisdom on crafting an offer that makes your dream customers exclaim, “This is exactly what I need!”

1. Know Who You’re Really Selling To

It’s time to go beyond generic demographics. Who is your actual dream client? What are their worries, daily struggles, and aspirations? The more specific you are, the more your offer will resonate. “A generic offer speaks to no one,” says Tina. Instead, make your course feel like it was built just for them by mirroring their language and addressing their real-life challenges and desires.

2. Sell the Transformation, Not the Format

Don’t focus on the details like “six modules” or how many PDFs you’re including. People don’t buy modules—they buy results. Paint the picture of how life will look after they finish your program. What transformation are you promising? Explain the before-and-after in vivid, relatable terms.

3. Create Instant Gratification

Any good course is a journey from point A to point B, but that journey can be hard. That’s why a quick win at the beginning—like a fast-action bonus or a “Start Here” path—can make a huge difference. Give new students something to celebrate right out of the gate, curbing overwhelm and building confidence.

4. Stack Your Value—But Don’t Overwhelm

We all know those “value stacks” listing thousands in bonuses, but more isn’t always better. Today, less is often more. Focus on the essentials that will actually get your students results quickly and efficiently. Add bonuses that directly solve typical objections (like time or tech), and keep your offer streamlined so it feels exciting, not overwhelming.

5. Inject (Ethical) Urgency

A sense of urgency moves people to act. Use real, ethical urgency—things like limited-time bonuses, doors-closing deadlines, or exclusive early-bird pricing. But never fake it. Trust is everything, and your audience will see through false scarcity.

6. Make the Investment a No-Brainer

Show that what students gain—financially, emotionally, or energetically—is worth far more than what they’re paying. Use testimonials, clear price comparisons, and strong guarantees to remove risk. This is true whether your offer promises a monetary return or a new, easier way of living or feeling.

7. Use Magnetic Language

Don’t just list what’s included—sell the dream (without overpromising). Craft a captivating name for your offer, use emotional and action-oriented language, and write like you’re talking to your best friend—not like you’re reading from a brochure.

Remember: You’re not just selling a product; you’re selling a possibility! When your offer solves a real problem, delivers tangible results, and feels tailor-made for your audience, it becomes the obvious next step for your dream customer.

Ready to refine your offer and make it irresistible? Let’s do it—because you and your clients both deserve offers that truly change the game.