Join business strategist Tina Tower as she explores how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility.

Tina has over 17 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and world traveller.

She's unapologetic about living an intentionally big life and if you want too, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome.


  • Struggling financially, learning to prioritize and grow.

  • Seek advice from experienced people before committing.

  • Prioritizing long-term profit and valuable connections.

  • Thriving in startup stage, maintaining established business.

  • Seeking help to navigate mindset and strategy.

  • Acknowledges importance of support and partnership evolution.

  • Desire for growth and financial independence explained.

  • Sprint to success, focus on family balance.



Such incredible questions from our listeners, thank you! This is part 2 of the Ask Me Anything episodes.

Questions answered:

🌟 How do you navigate through making strategic business decisions? Is there a particular framework or process you find useful?

🌟 If you had to start your journey in the world of online business again, what would you do differently if anything?

🌟 How to you find/choose your coaches, mentors and masterminds?

🌟 Did you have a business mentor or partner, or did you do it all alone?

🌟 What is 'the formula' for a successful business? 

🌟 When did you know it was time to grow your business?

🌟 How did you juggle/balance being self-employed and a parent?



Catch Part 1 here


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Show transcription 


Welcome to part two of the ask me anything podcast. Part one came out last week. If you missed that one, I'd suggest go back and checking that one out. In today's part two section, I'll be answering how do you navigate through making strategic business decisions and the particular framework and process that I use for that? And then I'll also be talking about Deb's asked the question, if you had to start your journey in the world of online business again, what would you do differently? How do you find choose your coaches? Mentors? Masterminds? Did I have a business partner along the way? Did I do it alone? What is the formula for successful business? When did you know it was time to grow your business? And how do you juggle and balance being self employed and a parent? So great questions. Thank you so much to the people that sent them in, and I hope that you find the answers really helpful and that they help you. You know, everyone's got their own personal journey that they're on. Everyone's going to be different, but I hope that they help you analyze your thoughts so that you can make the decisions that are going to be right for you in your life. Here they are.

Tina Tower [00:01:09]:
Hello and welcome to her Empire Builder show. I'm your business strategist and host, Tina Tower, and I am so happy you are here. My goal with this show is to bring you the inspirational and informative conversations with interesting humans, as well as the tools to tips and resources to help you build your online business. Since starting my first business at 20, I have built and sold four times. And in 2018, while traveling around the world with my family for a year, I tripped and fell into this wonderful world of online courses, and I instantly fell in love. I'm a million dollar course creator, a world traveler, best selling author, a mama of two man children, and a lucky wife. There's no playing small here. It's your time to grow to run a highly profitable business that makes you wildly wealthy while you positively impact your clients and the world around you and have the life you've always dreamed of.

Main Episode

Tina Tower [00:02:06]:
Let's get it. Okay. Beck Laut how do you navigate through making strategic business decisions? Is there a particular framework or process that you find useful? Yes is the quick answer to that. So, for me, I have a long term vision for my life. It's something that I revise every year, is like my whole vision for life. Like, I have a vision statement. It's something that I have done since I was younger, like late 2910 ish. I did John D.

Tina Tower [00:02:45]:
Martini a lot of his work, like, went to all of his things, read all of his books, went all of, to his, you know, four day weekends and two day weekends and all of the things there. I got very deep into John D. Martini, superstar in personal development there. But so when, when I did that, I created, like, my personal vision statement, and we revised that. Matt and I together every year to make sure that we're making decisions that are on path with the actual life that we want to lead, but also to readjust and go, is this what we designed? Is it still, still what we want? Like, is it still the thing for us? And then everything else feeds that vision. The little things are the things that make up the big things. So long term, I look at what do I want, the days that I live to make up the life that I have experienced? Because we think it's the big things, but it's really the little things. It's the little things that we do day to day that make up the story of our life.

Tina Tower [00:03:47]:
And so in big things like that, I go. Like, a big thing for me, the last couple of years has been, how big do I want to go? So I've shared the story of Brigham Bright and how I was quite broken by the end of it. I've been very wary to go big with a business again because I never wanted to end up like that again. And so I think I was a bit gun shy in terms of, we grew her empire builder really quickly. We went from zero to a million dollars in, like, 16 months, and then have been sitting at nearly 2 million, like, just under 2 million. We've been sitting there for the last three years. And so I've been looking at it and going, like, do we go or do we stay? Because, you know, a lot of the time, the rhetoric in the business world is you're green and growing or you're ripe and rotting. And so we're always taught, grow, grow.

Tina Tower [00:04:37]:
And because at a soul level, I was like, I'm really happy with where this is. I don't, I don't want to. But then thinking that there was something wrong with me, that I didn't want to grow because that's the done thing. And also, I'm teaching people business. Should I not be growing year on year on year? Because that's what I've always done, but now I don't want to. And do I not want to? Because at a soul level, I don't want to, or am I really just scared and trying to analyse that? Right. It's been a big thing, and I spoke a bit about that in the podcast episode I did a few weeks ago when I was talking about the work I've done with my coach for the last year. But a story I will share with that is last year.

Tina Tower [00:05:14]:
So I'm part of a peer to peer mastermind that's based in the US. So I go over there a couple times a year for this one. And we all met up in Vegas at the end of last year. Some of the course creation industry's biggest superstars in there. Everyone's business. So I'm the baby of the group. Everybody else's business is like 5 million to 100 million a year. Like, massive, massive businesses.

Tina Tower [00:05:37]:
And we were all sitting around the board table going through our end of year stuff, and each person was talking about. So each person shared something great that they did in their business that year that they could share with everyone, that they could implement in their business to learn from as well what their goal is for next year. And also the problem that they're dealing with in their business to get the group's input on how they can best solve it. And so it's really helpful exercise to do, especially with people that are so incredibly good at the game of business. But I was there going, like, the biggest problem for me was going, do we push? Do we push and grow? And I get on the, like, hire all the team and do all of this? Or do I, like, stay content? And is that okay? Is that allowed? So that's what I was playing with. And I went around, like, listening to everybody's stories. And until that point, you know, sometimes as business owners, we can look over the fence and think, the grass is great, right? We can look at people and think, wow, like, they're making that much money. I'd love to make that much money.

Tina Tower [00:06:44]:
And as someone who struggled financially, or if you've struggled financially, it can be really hard to say no to something that's going to create more revenue because you think, gosh, I have the ability to be able to create more revenue. I should be saying yes to it. And that was something I struggled with a lot, was going, gosh, if, like, 25 year old me, like, think of the girl sitting on the back step of that house. If she knew that right now, I could say yes to something and make an extra million dollars a year and said no, I would have backhanded me. I would have been like, what? But the thing is, now I'm older and wiser, and I know more than I knew then. I know it's not all about the money, and I want sustainability, and I want good life on the way, and I'm not willing to sacrifice everything in pursuit of that. Anyway, I was sitting there listening to everybody's things around the table, and every time we go up in business, we are choosing another set of problems to solve. Like, every time you grow, you're going into that next level and you've mastered the state of problems that you're in, which takes you into the next one.

Tina Tower [00:07:49]:
And so I think it's always really wise to consciously choose the level you want to play at because they're the problems that you're going to be dealing with day to day. And listening to everybody, I was going, oh, I don't want those problems. Like, that sounds like, hell, yeah, you could earn, and this is the thing, right? So the people that have revenues of five to 10 million, a lot of them weren't really earning more than I was at the end of the day. Like, after all the expenses were paid for all of the team, like, all of the infrastructure that's involved in a bigger business, you need, you know, better software systems, you need, you know, everything team. Like, everything is more. And so I was listening to it all and going, okay, so if I'm gonna get marginally bigger, like, if, you know, the money I earn now is fantastic, our profit margin is fantastic. I get to do really good work with really good people. I love my business.

Tina Tower [00:08:42]:
If I was going to grow past that, like, what would that mean, sacrificing? What would I lose that I currently have? And what problems would I need to master to solve to earn this extra amount? And so it was really nice to be able to look into a crystal ball and see what my future would be. And I didn't want any of theirs. And so that was a really valuable lesson to me and has been really helpful in me making strategic business decisions, is talking to people that already have the thing that I think I want and going, what are the good sides? What are the bad sides? Like, give me the honest thing and going, do I want to pick that as my path? Because for some people, they love it, and for some people they don't. And so for me, I love this stage of business. I do not want to play, you know, around the, I think for most people, the $300,000 a year online course, business is the sweet spot for a lot of people. That is where, you know, you could have one full time va. You could be running a really beautiful business. You can get it to that stage, you can work really good hours once you're there.

Tina Tower [00:09:44]:
So you're like, you know, you could work ten to 15 hours a week if you wanted to. It's really sustainable once you get to that point. And so a lot of people stay there. For me, though, I wanted bigger than that. I wanted, you know, I wanted a bigger impact. And so the stage I'm at right now, I love on a day to day framework. So the process that I use is really, really super simple. I ask myself if it comes into three things, and that is, does it bring me joy, does it make me money? And will it enhance the customer experience? So those three things are like my decision making framework for, you know, if I'm going to do a new offer, if I'm going to put on an event, if I'm going to hire a new team member, like, whatever it is, anything in terms of those day to day strategic business decisions, I will look at is it going to make me happier? Or do I think, like, maybe it doesn't and you've got to wind it back, but with the knowledge that you have at the time, the best that, you know, then, like, will it make you happier? Because we can do things.

Tina Tower [00:10:46]:
And I do think that at every level of business that, sure, there is an element of where we can't always do things that are going to bring us immense joy. Joy. But we can try. Right? And so out of those three things, I used to go, well, if it does one of those things, I might go ahead with it. And then I started going, if it does two of those things, then it's a yes for me. Now I am like, it needs to be pretty much all three. It needs to bring me joy because I've worked too hard in the last 20 years. Like, I don't need to do things anymore that don't make me happy.

Tina Tower [00:11:22]:
Life is long and short, like I said, and I want to do things that bring me joy. And so I think that that's the way that I keep my energy sustainable. That's the way I show up and serve people. So I'm going to do things that make me happy. The second is, does it make me money? I am not doing this for a charity. I run a charity. It's called Kakua foundation, and that is where our profits go to be able to do things. But I'm not running a business for nothing.

Tina Tower [00:11:49]:
So when I go to do things, I always think, like, will that make me money? And maybe not immediately, like, say, it's getting on a big stage that I'm not being paid for. I actually have no objection. I know a lot of people are like, you know, I'll never speak for free. I speak pretty much only for free because I will only do it if it's going to be a long term good decision and put me in front of people that I want to be connected with and that I want to know more. And so for things, I'll go like, does it make me money? Is it going to make me money either immediately or in the long term? Is it going to be like a good profit decision? I'm not doing things anymore for vanity. I used to do things just because they looked good. They looked impressive. Like when we had the franchise, like we, it looked so impressive on the outside, and I was drowning on the inside.

Tina Tower [00:12:35]:
Now, I actually don't give a shit what anybody thinks on the outside. Anyone can judge me for anything. I don't care. I want to keep my inside healthy. And so I look at, does it make it money? Because I will never be the girl in the back steps again, not being able to pay her mortgage. And then the third is, will it enhance the customer experience? So we are only in business to serve clients. The only way we have a business is to have happy, successful clients. And so, you know, there's different decisions that you can make that maybe would make more money but would affect negatively the customer experience.

Tina Tower [00:13:09]:
And so always I am trying to improve our customer experience so that they can get more results, which in turn, the more that I help people get better business results, the more our business does better anyway. So it's all a very much a win win in there. So that is basically how I make my strategic business decisions. Okay, this is turning into a very long episode. Thank you. If you're still here, we've only got a couple more left. Okay, so, Deb power. Hi, deb.

Tina Tower [00:13:34]:
If you had to start your journey in the world of online business again, what would you do differently, if anything? Nothing. I know that's probably not very helpful, but like I said, I started with the three. Obviously, it would have been easier and it would have taken off faster if I'd started with one. But if I was starting again, I still would have had the same problem if I didn't know what I wanted to do. And so I'm glad I did that. It's not advice I would give to many people because a lot of people wouldn't want to run three businesses at once. But I actually love the, I love the creation stage, you know, I had, when I had my franchise company, I had a board of advisors towards the end. So, like, really experienced franchise people that would advise me every month we had a board meeting and they give me advice.

Tina Tower [00:14:20]:
And I remember when I started talking about the selling option or putting a CEO in place, I had one of the guys who was so good and so kind and so wonderful, but he said to me, like, you're a. I can't remember the exact word. He was like, you're a founder, not a manager or something like that. But when he explained it, it was more like, you know, you're a creator, you love the startup. You love going from nothing like that little light bulb, that idea in your head and going, can I make this? Like, can we do this? Like, let's see how it all works and put it together, like, and then once you run it, like, you get bored and then you want to move on to the next exciting thing. Which was very true. I was not good at managing a large company. Well, I mean, in terms of my large, it was not large in, you know, it was still under $10 million a year.

Tina Tower [00:15:08]:
So it wasn't classed as a large company. It wasn't even classed as a medium sized business, but in my mind it was big. And so I actually love the scrappy stage. I love the startup stage. And so, you know, at the moment, we're starting a whole new business on the side, and I can do that because her empire builder. So this kind of circles back to the previous question of, you know, do you wish you retained both? So I'm going to run those two businesses with different target markets concurrently because I feel like starting something again from scratch. And I also have her empire builder in the stage where it is very systemized, it is very leveraged, and I can continue to provide the service that I'm known for in a really good way. And so I've got capacity to be able to get my excitement going again and start something on the side.

Tina Tower [00:16:02]:
But what I would do differently, I mean, yeah, nothing. It's not helpful, is it? Yeah, nothing. I mean, I started with a course and then a membership, which I would still do again, the membership has worked out better than what courses have for me because I love recurring revenue. And also I like running a membership because I like knowing people well instead of just having courses and people kind of churning through all the time. But I would still do the same thing again because I still think that a course is easier to sell than a membership at the start because it is more. Well, I mean, I think probably at any time, a course is easier to sell than a membership. I just like doing membership. But because a course is, like, very easy to articulate.

Tina Tower [00:16:48]:
You know, you've got a transformation promise from point a to point b. You do this in twelve weeks by doing this, and then you've got that result. Really, really easy to articulate, whereas a membership is more open ended. You know, you could get this result, you could get this result, but you've also got community and you've got live sessions. You've got all of this a little bit more difficult to articulate, but to me, a much better experience for the customer. And so, yeah, I would follow that same pathway. I would do the same thing. I wouldn't.

Tina Tower [00:17:15]:
If I was giving advice to you, Deb, I wouldn't say start three completely different businesses. I would say make your mind up. Don't be so experimental. Start with one thing and. And get to that 1050 thousand with that first thing and then add on the next thing and the next thing until you get your ascension model perfect and go from there. Okay, we've got anwyn, when are you coming on my podcast? I don't know. You'll have to pitch. If anyone wants me on their podcast, go to contact and there's a button there.

Tina Tower [00:17:46]:
Invite me onto your podcast. And then we look at those every couple of months. So I do four podcast episodes every month and I get invited on about 50 of them. So if I haven't gotten back to you, I apologize. We will catch up with there. Okay. And then we've got Simone. How do you find.

Tina Tower [00:18:05]:
So we've got two left. Simone's asked here, how do you find or choose your coaches, mentors and masterminds? I love how you talk about your ongoing education and the masterminds and coaching you have and would love and dive deeper into that. Like, is it the cohort, the network, the learnings, any hairy experiences and the ROI from time and money invested? Okay, so I'll answer this quickly, because I did answer this a couple, couple of weeks ago on my episode that I talked about lessons that I learned from my private coach for the last year. But in a nutshell, always roi. So I will be. I have always had coaches. I've always had either a private coach or group coaching or courses or masterminds. I'm part of, like, my whole 20 years in business.

Tina Tower [00:18:51]:
I would be lost without it. I don't want to go slow. I don't want to waste time. I want to learn from people that have done it before me. I want to learn from people who are doing it with me. I like the comradery that goes with group coaching programs and how you can get caught in your head sometimes. And I like feeling not alone in that. So I like providing that in her empire builder.

Tina Tower [00:19:16]:
I like being part of it myself as well. So how I choose it is I look at what I'm working on next. So sometimes it will be team development. Sometimes it'll be my leadership. Sometimes it'll be finances. Sometimes it'll be more of a personal development slant. Sometimes it's more strategic. So I look at what I am looking, where I feel my gap is and what I want to close, and then I will look at a program or a coach that is specialized in closing that gap so I'm really clear about what I want to achieve.

Tina Tower [00:19:47]:
And then I will find something that I can make sure has an Roi for me. I don't do anything business wise just for the fun of it. I want to have it fun and have an roi. And so I will very much do that because taking time out to go to things like to have events like, you got to make sure they're going to be worthwhile. And so that changes from year to year. So, you know, my last coach that I had was Barrett Brooks. He was the best coach I have ever worked with. He was absolutely freaking exceptional.

Tina Tower [00:20:20]:
And I worked with him because I wanted to get to the bottom, like the root of a lot of the things that I was coming up against and really figure out, like I was saying earlier, like, do I want to go bigger? Do I not? Am I just afraid? Do I need to work through that? Is it a fear that's blocking me, or is it actually in my soul level? This is what I want to do. And which voice do I know to listen to and to trust? And so I was in that situation, which kind of makes me sound like a little bit of a crazy person, but we've all been there, right? Please tell me we have. And so I worked with him because he's very, he's a combination. So he was the coo of convertkit. So he's extremely techy, extremely strategic in that area of serious business, but also so in touch with his whole personal side and, you know, works with ifs and internal family systems like Robert Richard Schwartz Stuff and owning the parts of yourself and working out why we do things as humans and drilling deeper into that. And so I wanted that because I didn't want just a mindset coach that was going to tell me just mindset things because I wanted the strategic in there as well. And I didn't just want strategic because I was like, yeah, but why am I thinking I'm gonna make these strategic decisions? I wanted both of those. And for that, I needed a private coach because I wanted to get really vulnerable and really raw with somebody.

Tina Tower [00:21:44]:
And, you know, a coach knows you, like, better than most people in your life end up knowing you. And so it's a really trusted relationship. And so I've had a few private coaches, all of them wonderful. And then in terms of group coaching programs and masterminds, I go with people that I want to be around and learn from. And, yeah, that next gap that I have, so I hope that helps. Okay, Ellie Foster is our final one. Ellie says, I have so many questions. So she's got three different ones here.

Tina Tower [00:22:15]:
Did you have a business mentor or partner, or did you do it all alone? Is the first one. So, I mean, technically, you would say I did it all alone in terms of, I was the sole director of my company. I haven't ever had a business partner. So in that regard, I have done it alone. However, I have so far from done it alone. I have had amazing business mentors. Like, I've had private coaches. I've had different programs that have made huge impacts on my life.

Tina Tower [00:22:50]:
Susie, Daphne, Dale Beaumont, my board of directors that I had inside my franchise, I would not have survived without my accountants, my lawyers, like all of the, oh, so many people, and then my whole team, every single person that I've worked with along all of the different business iterations that I've had for the last 20 years, I would not be here without them. So no one does it alone. However, I have never taken on a business partner because I haven't felt like. I mean, I'm cautious of saying that because my view on this has changed recently. So when I was younger, I was like, I would work harder than anybody, and no one would work as hard as me. No one would care as much as me. And so I wouldn't think I could have taken on a business partner because I would have felt it was inequitable. And now I don't think that that is so true.

Tina Tower [00:23:48]:
But at the time, that's what prevented me from having a business partner. I am very open to partnering with people in the future because I think that I would rather 50% of a big pie and have a good life than 100% of a pie that I didn't want to hold all by myself. So, yeah, that's the answer to that one. Next one. What is the formula for a successful business? It's not just one thing, right? The formula is stick it out. I think staying in the game is probably a big, big thing. You're going to go up. You're going to go down when you're up.

Tina Tower [00:24:25]:
Don't believe you're going to be up forever when you're down. Don't believe you're going to be down forever. It's all going to flow and ebb. And then I think it's knowing that it's a combination of everything. You know, one thing doesn't work without the other. You need to get your mindset right. You need to have a really great product. You need to serve your customers beautifully.

Tina Tower [00:24:45]:
You need to market. People need to know who you are. You need to get good at sales. You need to have financial knowledge so that you can create profit in your business. Like, it's not just one thing, it's. It's everything. And it's you being willing to dive into it and play the game and experiment and stay the course and enjoy it and knowing that if it's not for you, that's totally okay. Like, there's people I talk to sometimes and they're like, that sounds so stressful.

Tina Tower [00:25:14]:
Like, I just want it easy. And it's like, maybe like, keep a job where you don't have to think about all those things all the time because business is inherently risky, you know, and it's up to you. No one's going to give you a gold star when you do well, you get that yourself. And I love that. I can't imagine any other way because I think that, you know, my worst day in business is way better than someone's best day of being self employed. Of being employed. Like, I just cannot imagine any different. I love it.

Tina Tower [00:25:44]:
But for people that don't love it, for people that find it more stressful than enjoyable, because you've got to find joy in the. In the struggle, almost like, like, enjoy tackling it. Enjoy finding something that, that seems almost impossible that you're like, can I do this? This is what I want to build. Who knows if it's going to work. Like, I'm going to go into the unknown and I'm going to see if I can make it happen and I'm going to fall and stumble and learn and then, oh, my gosh, the amount of pride that you feel when you do the thing you didn't know you could do and you did that and to me, that is, you know, such a beautiful thing to experience as a human that I think so many people move through life without experiencing those things, without seeing what they're capable of, without realizing their own potential. And I love that. But I also know, like, take my husband, for example. He is not a business owner.

Tina Tower [00:26:44]:
He doesn't like making all the decisions of, should we go this way? Should we go that way? Should we do that? I don't know if I can do it. I'm going to put myself in a situation where I could fall flat on my face and do that. Like, that's not him. So I think that it's recognizing who you are and just embracing who you are and loving that and just going with whatever that may be. One is not better than the other. But I think we all thrive as humans when we really can uncover who we truly are, what we enjoy, and going for that. Okay, next one from Ellie is, when did you know it was time to grow your business? Always. It's really been the opposite for me.

Tina Tower [00:27:22]:
So I know this because Ellie context that she put in this question was that she started two side hustles and doesn't know whether to go it again. So, for me, the yearning to grow has to be stronger than the fear of the pain. Because when you grow a business, you're going to do things you've never done before. You're going to push up against that edge of where you are personally in personal development and have to break through different things that you don't even know exist yet. And so, for me, I've always wanted to grow because the why of growing, even now, you know, the goal that I have now is to be financially independent, where, you know, I can choose whether to work or not, which I'm not quite there yet. We still have a lot to put into investments. I want to live until I'm 104, and I want to be able to draw down on my investments for the same amount every year until the day I die so that I can live the lifestyle that I want. I've got an Excel spreadsheet that says, like, all of my expenses for the rest of my life, and I know how much that's going to cost.

Tina Tower [00:28:29]:
And so I am working towards building that in. And you could, like, I could do it in half the time if I wanted to work double the amount and take double the risks and, like, push harder, but I'm not willing to do that. So at the moment, I am still growing, but I'm growing slowly. In online business, you can go like 100% year on year if you want to. Now I'm going for like 10% a year, just like a nice, slow, manageable growth rate where we're not shrinking, but we're not growing at an exponential rate as well. But in the early days, I was like, let's do this. Like, let's see how much we can grow, because that was what is more important. So when did I know it was time to grow my business? The answer is always, because, especially at the beginning, like, naught to 100,000 is the hardest part.

Tina Tower [00:29:15]:
You want to sprint to that as quickly as you possibly can, because everything is infinitely easier after that point because you've got a little bit of money there. You know what you're doing. You've made some mistakes, so you'll save a lot of time, you'll save a lot of money. So sprint to that as quickly as possible, and then, like, make that conscious decision. How big do you want to go? And then Ellie's final question, and the final question of the ask me anything podcast is, how did you juggle balance? Being self employed and apparently kind of answered this one already. But for me, being a parent is my favorite thing in the whole entire world. And I've only got a couple of years left, and my kids will either move out of home or, you know, they'll be 18 and hopefully still living at home. I know a lot of people are like, kick them out.

Tina Tower [00:30:00]:
I'll keep mine as long as I possibly can, but it's a different relationship now. You know, they're independent and they have their whole life and thoughts and a whole thing that exists away from me. I am so happy that I was able to be such a big part of their life and able to be there with them so much. And it was hard. Like, there was different times. I remember, like, talking of John D. Martini, I did his breakthrough experience, which is like a four day thing around mother guilt. Like, I felt like if I worked that I was a terrible mum, but when I was at work, I felt like I missed my kids so much that I couldn't do either right, and I couldn't do both.

Tina Tower [00:30:42]:
And I just was beating myself up the whole time in going, you know, I should be working more, but then I should be mothering more, and I shouldn't. Like, it's just, you know, what we do to ourselves is just like, gosh, we shouldn't do that. But it's hard when you're in the thick of it. Now I look back at it and I go, like, what was that all about? But when you're in the thick of it, it's really, really real. And so what I would say is, it's going to change in different seasons. Look at your life, nobody else's. Just your life. And go, what is most important to you right now with what you need right now and what your family needs right now, and do that and know that there is time to do more.

Tina Tower [00:31:22]:
So, you know, to me, my kids little lives were finite. That time was ticking before my eyes. You know, every couple months, having to buy the next size shoe, I would go, oh, my God, they're getting so big. Whereas I knew there was always going to be time for me to set the world on fire with work. And so I am glad I made that decision. But then I also think, you know, I could have been so much further along in business had I not done that. And maybe I could have delegated a little bit more and not been so involved and being able to do that. So there's always different options.

Tina Tower [00:31:58]:
But I think as humans with any situation, we do the best we can at the time with the information that we have available at that time. So my advice to you is be kind to yourself. Do the next thing that's right for you, and know that you can change your mind on anything at any point in time, and you can change direction, and you can live whatever life that you choose and make a new future. Okay. I hope that that was insightful. I actually love getting all of the different questions, so I'll do it twice a year. Now. This episode did go on a little bit longer than what I anticipated.

Tina Tower [00:32:31]:
I went off on a few different tangents, but I hope that you enjoyed the ask me anything podcast. I'll talk to you soon. This episode was brought to you by my signature group coaching program, her Empire builder. The best online education for female course creators in the world. Check it [email protected]. along with so many free resources to help you get building your empire and seeing those results that you deserve. If you loved this episode, please don't keep it a secret. Share it with a friend on social media and tag Meena Tower and give it a review.

Tina Tower [00:33:09]:
It really does help us to be able to bring you bigger and better content as we grow. Have the most beautiful day. I'm Tina Tower, and I'm cheering you on all the way.