Join business strategist Tina Tower as she explores how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility.

Tina has over 17 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and world traveller.

She's unapologetic about living an intentionally big life and if you want too, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome.



Curious about the incredible journey that sparks profound transformation? Get ready for something special on this episode! Join me as I chat with Jen Bowers, a valued member of the Her Empire Builder community, about her truly inspiring journey. Jen's voyage of self-discovery in branding and marketing started with a challenge many of us can relate to – overcoming self-doubt, which was triggered by a corporate job redundancy.

I'm thrilled to share with you the role that courage played in this remarkable transformation, pushing Jen towards her authentic self. We'll explore the unique tools that fueled her growth, such as the incredible power of hypnotherapy and the importance of self-awareness. Plus, we'll unpack the ins and outs of creating courses, discussing both the challenges and the incredible rewards, while highlighting the crucial role of community support.

Jen generously shares her wisdom on growing an online course business and the vital ingredient of self-belief. This podcast episode is a treasure trove of inspiration and practical guidance for those embarking on their own journey of self-discovery and entrepreneurial success. So, get ready to be inspired!

Find Jen at and join us inside Her Empire Builder at



Jen Bowers is a Brand Joy Coach & Strategist with over three decades of experience and an unapologetic, passionate voice for 40+ women who are ready to build a sustainable brand and live their life in full colour.

Her mission? To help women over 40 uncover, rediscover and become who they were always meant to be through the power of brand embodiment and self-transformation.

Being someone who up until the age of 52 personally felt like every day was black and white, wishing she was invisible, and that her life was getting “lived” instead of truly living it, she herself is a true embodiment of how you are never too old and it’s never too late to start another adventure.

Today, through her programs, her presentations, and her done-for-you service offerings, she helps women entrepreneurs not only stand out like a flamingo in the flock of seagulls but also creates powerful experiences that ignite reactions from those who are within her container, like: “you have changed my life” and “finally, you’ve given me a voice.”

Some of Jen’s previous design clients have included the likes of Commonwealth Bank, Kimberly, O’Brien Glass, Citibank, Woolworths, and Swarovski and she’s been a guest on podcasts such as Mums with Hustle, Stand Out Style, Secrets of Confident Women, Lit Up and Liberated Entrepreneur and has spoken in high-end Masterminds such as Inner Circle Mastermind by Tracy Harris.

In her spare time, you’ll likely find her sipping on a glass of Mumm champagne, hanging out with her beautiful family and friends in Sydney, or snuggling up in a cosy nook reading with her cat (or cats) on her lap.

Want more?

We have some incredible things happening at Her Empire Builder this year! If you are a course creator, you have to be a part of this incredible community. Jump on to and check it out!

If you loved the episode, I would be so grateful if you shared it on insta or left a review! 

The only membership you need to grow your digital course business

Her Empire Builder is a combination of live sessions and pre-recorded content to help you get what you need, when you need it.

I know that you're the expert and you've got all of your subject knowledge nailed - now it's time to build the business behind your online course and stop being the worlds best kept secret.